Traditional Chinese Medicine 13
In the spotlight
November-December . 2024 | The HEALTH
Traditional Chinese Medicine 13
The Health team receiving the Best Healthcare Business Media Award .
In the spotlight
directives and take a proactive role in advocating for TCM practitioners ’ rights .”
Earlier this year , a proposed service tax on TCM sparked opposition from political parties and Chinese organisations . Their strong advocacy ultimately led the Ministry of Finance to exempt TCM from the service tax .
Ng urged TCM organisations to take a more assertive role in advocating for fundamental policy changes . For instance , they could push for the recognition of TCM sick leave and the inclusion of TCM treatments in health insurance plans .
“ Advocating for these changes can help make TCM a more supported part of the mainstream healthcare system ,” he asserted .
( Above ) The opening of the ceremony , signalled by the strike of the gong .
( From left to right ) Law Beng Chee , Kay Mathy , Ng Po Kok , and Robert Kok .
( From left to right ) Low Huei Lee , Prof Dr Cheong Juan Hai , Ng Po Kok , and YB Lau Weng San .
THIS year , the Federation of Chinese Physicians & Acupuncturists Association of Malaysia ( FCPAAM ) collaborated with The Health , an Englishlanguage medical publication .
“ This marks the first time an English-language media outlet has worked closely with FCPAAM ,” said the president of FCPAAM , Prof Dr Ng Po Kok .
While traditional Chinese medicine ( TCM ) is widely covered in Chinese-language media , its presence in Englishlanguage media remains limited . This affects its integration into mainstream healthcare , relegating it to a niche or culturally specific practice .
By collaborating with The Health , the federation is positioning TCM within mainstream healthcare discussions . It helps to dispel misconceptions about TCM and broaden its reach and relevance .
In recognition of its role in promoting the health industry , The Health was honoured with ‘ The Best Healthcare Business Media Award ’ at the Golden Medical Award 2024 .
This win solidifies The Health ’ s reputation as a prominent voice in the industry . In addition , it propels TCM towards broader recognition and acceptance , particularly among those in the health industry who may not yet be aware of its full potential . – The HEALTH