TheHEALTH November/December 2024 | Page 9

Cover Story 09
November-December . 2024 | The HEALTH

Cover Story 09

“ As the healthcare system continues to evolve , the commitment to valuebased care will remain vital , ensuring that the health and well-being of the Malaysian population are central to all initiatives . ”
increase in healthcare costs to patients . From 2020 to 2023 , overall healthcare costs for patients rose about four per cent per year , significantly lower than the predicted 12 per cent if inflation had fully impacted the sector .
This proactive approach not only alleviates the financial burden on patients but also underscores the sector ’ s commitment to maintaining affordable healthcare while ensuring financial sustainability .
NAVIGATING CHALLENGES
The Factbook also delves into the challenges that threaten its sustainability and growth , offering a comprehensive overview of the obstacles faced by private hospitals in a rapidly evolving healthcare ecosystem .
• Business Continuity and Financial Sustainability In the years spanning 2020 to 2023 , private hospitals have faced significant inflation , with operating costs rising by 10-15 per cent annually . This increase is mainly due to supply chain issues , difficulties in retaining staff , and the declining value of the Malaysian ringgit , which raises the costs of medical supplies , drugs , and labour . Despite these challenges , private hospitals have managed to keep patient healthcare costs stable , reflecting successful cost-containment strategies that have resulted in around 22 per cent savings passed on to hospital bills .
However , concerns remain about the long-term sustainability of these measures . Balancing high-quality care
with financial viability is a significant challenge . With operating margins of 10-15 per cent , there is an urgent need to diversify revenue sources beyond traditional methods like medical tourism and elective procedures . The pressure to invest in technology while providing emergency services highlights the precarious nature of financial sustainability in this sector .
• Regulatory Challenges The complexity of regulatory approvals is another significant hurdle for the private healthcare sector . On average , the approval process for project expansions or licence renewals takes at least a year . This lengthy timeline adds 5-10 per cent to investment costs and slows down hospitals ’ ability to adapt to market changes .
Upcoming policies , such as medicine price controls and new medical malpractice regulations , add further complications . Streamlining bureaucratic processes could significantly benefit the sector by improving operations and efficiency through quicker decision-making . Harmonising regulations across states is also important , especially for larger hospital groups operating in multiple areas .
• Shifting Market Demand and Consumer Expectations The changing healthcare needs of Malaysians present additional challenges . A rising number of noncommunicable diseases ( NCDs ) and an ageing population require new service delivery models . With the government
“ Upcoming policies , such as medicine price controls and new medical malpractice regulations , add further complications . Streamlining bureaucratic processes could significantly benefit the sector by improving operations and efficiency through quicker decisionmaking .”
investing RM 40 billion in preventative care and digitalisation in its 2024 health plan , private hospitals must adjust their services to meet these new priorities .
Additionally , as consumers become wealthier , their expectations for healthcare services are changing . Patients now want personalised care and advanced technological solutions , pushing private hospitals to innovate constantly . Furthermore , competition from neighbouring countries improving their healthcare offerings threatens Malaysia ’ s medical tourism revenue , compelling private hospitals to differentiate themselves by tailoring services to meet these evolving demands .
• Integration within the Healthcare Ecosystem A significant opportunity for private hospitals lies in overcoming integration challenges within the more extensive healthcare system . As healthcare delivery becomes increasingly interconnected , effective collaboration among all stakeholders - from care providers to insurers and regulators - is essential for optimising resources and improving patient care .
Enhancing integration can lead to a more coordinated response to market demands , resulting in more efficient healthcare delivery . By aligning hospital operations and standardising digital systems , private hospitals can better position themselves to tackle the challenges of a changing healthcare landscape .
THE WAY FORWARD
The future of Malaysia ’ s private hospital sector depends on its ability to adapt to the changing healthcare environment . By focusing on improving productivity , fostering integration within the healthcare system , and prioritising patient-centred care , private hospitals can emerge as leaders in providing high-quality , accessible healthcare .
Government support will be crucial in this effort , providing the necessary framework for innovation and ensuring that all Malaysians have fair access to healthcare .
As the healthcare system continues to evolve , the commitment to valuebased care will remain vital , ensuring that the health and well-being of the Malaysian population are central to all initiatives .
The future of healthcare in Malaysia will rely on the capacity of private hospitals to adapt , innovate , and collaborate , ultimately providing excellent care for every patient . – The HEALTH