The HEALTH | September-October . 2024

Redefining comfort , safety , and beauty in contact lenses

BY KHIRTINI K KUMARAN

Their 1-DAY ACUVUE ® DEFINE ® contact lenses stand out , offering not just visual enhancement but comfort , safety , and aesthetic appeal . Linsay Sundram , Professional Medical Education Manager , J & J Vision Singapore , delved into the unique features and advantages of these contact lenses .

BEAUTY WRAPPED IN COMFORT

One of the key differentiators of the 1-DAY ACUVUE ® DEFINE ® contact lenses is the use of “ Beauty-Wrapped-In-Comfort ” technology . This innovation focuses on embedding the colour pigments within the contact lens itself , ensuring that they do not come into direct contact with the eye surface .

“ Traditional coloured lenses often have pigments printed on the surface or embedded between the material layers ,” Linsay explained .

“ However , if the pigments are on the surface , there can be friction between the lens and the eye when the eyelid moves , which could lead to discomfort or irritation .”

By embedding the pigments within the contact lenses , ACUVUE ® DEFINE ® eliminates this friction , ensuring the contact lenses are not only visually appealing but also comfortable for prolonged wear .

A NATURE-INSPIRED DESIGN

The aesthetic appeal of ACUVUE ® DEFINE ® contact lenses is another area where these contact lenses excel .

Linsay highlighted that the design is nature-inspired and hand-drawn to mimic the iris , offering a subtle yet striking enhancement to the eyes .

“ Rather than the typical dot matrix printing found in other contact lenses , the ACUVUE ® DEFINE ® contact lenses provide a more natural appearance , blending seamlessly with the wearer ’ s iris .”

This design ensures that the lenses enhance the natural colour of the eyes , giving a gentle yet vibrant pop . Linsay stressed the importance of maintaining subtlety , noting that the colours are meant to complement , not overpower , the natural beauty of the eyes .

PRIORITISING SAFETY

One aspect of contact lenses that is often overlooked is safety . Linsay emphasised

Linsay Sundram

that the 1-DAY ACUVUE ® DEFINE ® contact lenses come equipped with FDA-approved UV protection , shielding the eyes from harmful ultraviolet rays .

“ People tend to focus on the aesthetic aspects of coloured contact lenses , but safety is just as important ,” Linsay noted .

With prolonged exposure to the sun being a significant concern for eye health , particularly in regions with strong UV radiation , the inclusion of UVblocking capabilities ensures that users are not only enhancing their appearance but also protecting their vision .

This dual focus on beauty and safety is at the heart of ACUVUE ® DEFINE ® contact lenses , reinforcing their commitment to eye health .

COMFORT FOR ALL-DAY WEAR

In addition to visual appeal and safety , comfort is a crucial factor when it comes to daily-wear contact lenses .

According to Linsay , ACUVUE ® DEFINE ® contact lenses utilise Lacreon ® technology , which incorporates a moisture-locking feature designed to maintain hydration throughout the day .

“ Lacreon ® technology keeps moisture

“ People tend to focus on the aesthetic aspects of coloured contact lenses , but safety is just as important .”

– Linsay Sundram in and irritation out ,” Linsay explained . “ It helps maintain hydration in the contact lenses , ensuring that the eyes feel fresh and comfortable , even for those with sensitive eyes .”

This technology ensures that users can wear contact lenses comfortably for extended periods without experiencing dryness or discomfort — an essential feature for people with busy , active lifestyles .

EDUCATING EYE CARE PROFESSIONALS

To ensure that eye care professionals ( ECPs ) are fully equipped to recommend and explain the benefits of ACUVUE ® DEFINE ® contact lenses , J & J has implemented various educational initiatives .

These include face-to-face symposiums , professional conferences , training workshops , and online learning platforms .

Linsay highlighted the importance of keeping ECPs updated on the latest developments : “ Having access to information at their fingertips allows ECPs to provide the best advice and care to their patients .”

This commitment to education ensures that ECPs are not only wellversed in the technical aspects of contact lenses but also in communicating the benefits of safety , comfort , and aesthetics to their patients .

IMPORTANCE OF SAFETY AND ANNUAL EYE EXAMS

Linsay reiterated that contact lenses , especially beauty contact lenses , are medical devices and should be treated as such .

“ It ’ s not just about beauty ,” Linsay emphasised . “ Safety is a crucial factor when selecting contact lenses , and users need to choose contact lenses that meet safety standards , like those equipped with UV protection and designed with advanced technologies .”

Furthermore , Linsay advocated for annual eye exams , regardless of whether individuals use contact lenses . “ An annual eye examination with a qualified optometrist is essential for maintaining overall eye health ,” she advised .

A HOLISTIC APPROACH TO EYE HEALTH AND BEAUTY

In a market saturated with various contact lens options , 1-DAY ACUVUE ® DEFINE ® stands out not only for its unique design and beauty but also for its commitment to safety and comfort .

Through innovative technologies like Beauty-Wrapped-In-Comfort , Lacreon ®, and UV-blocking capabilities , J & J continues to lead the way in providing contact lenses that offer a holistic approach to eye health .

Linsay reiterated : “ With ACUVUE ® DEFINE ®, users can enjoy beauty without compromising on safety , comfort , or hygiene . It ’ s about enhancing the eyes in a way that feels as good as it looks .”– The HEALTH

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