DIFFERENT STROKES

BY ADI SATRIA

ADI SATRIA, a vetera ADI SATRIA, a veteran of the media and communications industry, recognises that social media is the new platform for misinformation on drug abuse among the younger digital generation. However, social and community engagement, while considered old school, is still the most effective way to empower families and communities to live a healthy and meaningful life free of drugs and smoking.

Now, a new addiction is taking hold— vaping.

A HIDDEN THREAT

Many Malaysian states have taken steps to ban vape products, recognising their potential to become a new gateway for drug abuse. What makes this trend worrying is the lack of control over the ingredients in vape liquids. Nicotine levels vary widely, and many flavours are designed to appeal to the young.

A friend who once vaped in the UK told me he found Malaysian vapes“ more addictive”. On returning to the UK, he quit easily because they no longer felt as strong- a telling observation about what’ s being sold here.

The scents of vape- often fruity or perfume-like- can easily fool parents. Some devices even produce little or no smoke. This deceptive harmlessness is dangerous. The claim that vaping is“ 95 per cent safer than cigarettes” is misleading and unscientific.

POLICY GAPS AND PUSHBACK

While some states have banned vape sales, the Federal Ministry of Health has yet to issue a nationwide ban. Industry players warn that prohibition would spur black-market sales, especially online. But such arguments only underscore the need for education, awareness, and community vigilance.

This fight cannot be left to the authorities alone. It begins at home— with parents, schools, and community leaders who care enough to act.

COMMUNITY AND NGO ENGAGEMENT

Civil society is stepping up. The newly formed Parents Against Vape and Cigarettes( PAVAC) is taking a lead in spreading awareness through social media, schools, and resident associa-

tions. Its goal: to empower families to recognise, resist, and reject vaping.

This is not a battle of enforcement alone— it’ s one of engagement. Parents, educators, policymakers, and health professionals must collaborate to stop vaping from becoming the next public health crisis. Programme focus areas: Youth empowerment- Young people must be taught to recognise and resist peer pressure. Leadership and mentoring programmes can help build empathy and resilience. A culture of brotherhood and sisterhood within schools can counter bullying and risky behaviour, both often rooted in stress and insecurity. Parental awareness- Parents need to understand what vaping is, how it looks, and how it smells. Awareness sessions can equip them with early-intervention techniques to guide their children away from addiction before they take root. School engagement- Schools should adopt proactive anti-vape measures. Prefects and student leaders can establish monitoring units to identify vaping hotspots, such as restrooms, and support

counselling and early prevention efforts. Policy advocacy- Dialogue among health experts, NGOs, and political representatives can strengthen anti-vape and anti-smoking frameworks. Local voices must reach the state assemblies and Parliament, pushing for a national vape ban grounded in public health, not commercial interests. Community mobilisation- Resident associations, PAWE centres, and community halls can serve as campaign platforms. Retired professionals and civic leaders can lead discussions, share credible information, and mentor families.

COLLECTIVE RESPONSIBILITY

The vaping issue is part of a larger struggle— against smoking, drugs, and misinformation. Communities must stay alert to how these products are marketed, especially through social media channels that target youth.

Ultimately, education remains our best defence. When families, schools, and communities unite, we build the most powerful shield against addiction— awareness, responsibility, and collective strength.- The HEALTH