@AGROBiz January/February 2024 | Page 16

16 Smart Farming

@ AGROBiz | JANUARY-FEBRUARY . 2024

Pioneering sustainable agriculture

From rebranding to cutting-edge technologies , Guthrie Agri Bio is pioneering the production and supply of sustainable products and services in agriculture
embarked on a rebranding journey midlast year , adopting its current moniker .
With roots dating back over two centuries , the Guthrie brand epitomises a rich heritage revitalised to meet the evolving demands of modern agriculture . Since its inception in 1982 , Guthrie Agri Bio has been at the forefront of agricultural innovation , supplying a diverse range of products from harvesting tools to pest control products .
BY KHIRTINI K KUMARAN

IN a bid to revolutionise the agricultural landscape , Guthrie Agri Bio Sdn Bhd ( Guthrie Agri Bio ) emerges as a pivotal player , spearheading innovative solutions and sustainable practices within the industry .

According to Guthrie Agri Bio Head , Mohamed Abd Samad , the company has undergone a significant transformation , marked by a rebranding initiative and a strategic focus on mechanisation technology and software-based products .
Formerly known as Sime Darby Plantation Agri Bio Sdn Bhd , Guthrie Agri Bio
PRODUCTS DRIVING SUSTAINABLE PRACTICES
As a subsidiary of Sime Darby Plantation Berhad ( SDP ), Guthrie Agri Bio plays a strategic role in SDP ’ s commitment to reducing reliance on manual labor and transitioning towards sustainable practices .
“ We primarily serve the agriculture of palm oil industry , mainly supplying rat baits or rodenticide , harvesting tools such as the first-ever commercialised aluminium poles , which has better tensile strength , stretches longer , lighter , and provides a better grip , as well as stateof-the-art sickles and chisels .
“ Other than that , we also have rhinoceros beetle ( RB ) pheromone , a slow-release formulation of aggregation pheromone to attract and trap both male and female rhinoceros beetles ( Oryctes rhinoceros ).”
Guthrie Agri Bio also focuses on locally trained manpower and battery-powered machines , which aligns with SDP ’ s goal of achieving greater efficiency and environmental stewardship . By investing in training programmes and cuttingedge technology , Guthrie Agri
Bio empowers workers and enhances productivity while minimising environmental footprint . " Mecha-Tech , or mechanisation technology , focuses on adopting battery-powered machines over conventional internal combustion engines ( ICE ) to mitigate environmental impact .
“ For example , the ePangkas is a battery-powered mechanised cutter specially designed for efficient harvesting and pruning operations in oil palm plantations . We also have eLasak , which is a battery-operated three-wheeler ,” he shared .
Guthrie Agri Bio has established itself as a market leader in the agricultural sector , with a strong presence i n
Mecha-Tech eGagah Crawler AB450 and eLasak AB500 .
Machine bait application .
the local and international markets . It has penetrated key markets , including Malaysia and Indonesia , with a strategic focus on product quality and customer satisfaction .
“ In the Malaysian market alone , we handle approximately one-third of the total supply of our flagship products , cementing our position as a national leader in sales volumes . We are also expanding our footprint in international markets , including Papua New Guinea , the Solomon Islands , Southern Thailand
and India .”
COLLABORATIONS AND PARTNERSHIPS
Guthrie Agri Bio has forged strategic partnerships with industry leaders such as Aerodyne , enhancing its capabilities in point-to-point spraying services .
“ With our point-to-point spray using drones , the success rate is much higher than manual labour point-to-point spraying .”
The company has expanded its service