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BY KHIRTINI K KUMARAN
CENTRAL Minerals & Chemicals Sdn Bhd ( CMC ) has been at the forefront of developing and distributing agrichemical and fertiliser solutions in Malaysia . Established in 1990 with a commitment to providing professional advisory and technical support , CMC envisions becoming the first brand choice in every market it serves . CMC Sales Manager Wong Chin Yong said : “ Our mission is clear ; to provide agro-solutions so exceptional that anyone can grow crops .”
Under the iconic “ Cock Head ” brand , CMC is recognised in the Malaysian agriculture industry for its commitment to quality assurance , technical support and innovative solutions and has become a trusted name synonymous with reliability and excellence in the industry .
“ Our products undergo thorough testing and registration to ensure they serve their intended purpose ,” said Wong .
“ We are dedicated to producing highquality solutions that meet the needs of our customers while prioritising safety and sustainability .”
COMPREHENSIVE PRODUCTS AND SOLUTIONS
Setting itself apart compared to others in the agrochemical market , CMC offers end-to-end services , ensuring farmers and consumers access to a complete range of products and solutions .
With over 80 registered products , CMC is a key
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player in Malaysia ’ s agriculture sector . From safeguarding crops against weeds , pests , and diseases to enhancing crop yields , CMC ’ s products are meticulously tested and registered to ensure optimum performance and safety for users and the environment .
By positioning itself as a branded generic company , CMC differentiates its offerings , emphasising premium quality , and comprehensive service . “ We provide
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“ Our mission is clear ; to provide agro-solutions so exceptional that anyone can grow crops .” – Wong Chin Yong |
a complete solution to consumers ,” said Wong .
“ Our products are both high-quality and affordable , ensuring that everyone can benefit from our agro-solutions .”
Technical knowledge is essential for maximising the benefits of CMC ’ s products . Recognising this , CMC offers world-class agrochemical products and top-notch technical support and advisory services .
This emphasis on comprehensive support gives CMC a competitive edge in the agrochemical industry , ensuring that customers receive the guidance they need to achieve optimal results .
“ At CMC , we believe in offering not just products but complete solutions ,” explained Wong . “ Our commitment to quality assurance and technical support reflects our dedication to customer satisfaction and success .”
With a network of over 350 dealers spanning every state in Malaysia , CMC ensures widespread accessibility to its products and technical expertise . “ We provide complete wholesale services , with a dedicated sales team educating farmers and consumers on the precise application of our products ,” he said .
EMBRACING DIGITALISATION AND ECO-FRIENDLY PRACTICES
Investing in technology and innovation , CMC stays ahead of market trends by embracing digital marketing and bio-pesticides . Recognising the increasing interest in sustainable agriculture practices among younger generations , CMC focuses on expanding its digital presence and promoting eco-friendly products .
“ As younger generations show increasing interest in sustainable agriculture and digital platforms , we continue to
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invest in digital marketing and sustainable agricultural practices .
“ By investing in digital marketing and social media , we aim to reach a broader audience and educate consumers about the importance of sustainable agriculture .”
He continued : “ We are also seeing a rising demand for bio-pesticides and eco-friendly solutions .”
In response to the rising demand for eco-friendly solutions , CMC has spearheaded the development of bio-pesticides and water-based products .
“ Bio-pesticides are a game-changer in the industry , offering safer and environmentally friendly alternatives to traditional pesticides ,” explained Wong . Additionally , CMC ’ s water-based products enhance efficiency and contribute to environmental conservation by reducing solvent usage .
BIO-STIMULANTS AND CONTINUOUS INNOVATIONS
CMC forecasts a growing demand for biostimulants in Malaysia over the next 5-10 years . Emphasising the importance of research and development in the generic business , CMC strives to differentiate itself through continuous innovation and product development .
“ We understand the importance of education in consumer behaviour ,” said Wong . “ Consumers today are more informed and conscious of the products they use . That ’ s why we focus on educating consumers about the value and benefits of our products , ensuring informed decision-making and sustainable farming practices ,” concluded Wong .
As CMC continues to lead agrochemical solutions , its commitment to quality , innovation , and sustainability remains unwavering . With a strong emphasis on customer satisfaction and environmental stewardship , CMC is poised to shape the future of agriculture in Malaysia and beyond . - @ AGROBiz
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