JANUARY-FEBRUARY . 2024 | @ AGROBiz
Agriculture Innovation 21
Bridging the gap
Playing a role in transforming Malaysian agriculture
BY SHEILA ROZARIO
Training session in Ladang Rakyat Lembah Bidong , Terengganu .
Revolutionising agriculture
Company is continuously pushing the boundaries of innovation and embracing emerging technologies
BY SHEILA ROZARIO
CHUNG Nyap Yoon Machinery , founded in 2000 , initially focused on light construction equipment . However , as the agricultural sector evolved , they recognised the opportunity to diversify their offerings .
Its Business Development Manager Khairulasmar Abdul Rahman , explained : “ We saw the potential to leverage our existing infrastructure , including state-of-the-art machinery like laser cutting , CNC , and robotic unloading machines , to venture into agricultural equipment manufacturing , namely under oil palm plantation .”
Their collaboration with stakeholders such as the Malaysian Palm Oil Board ( MPOB ) and end-users further reinforced this strategic decision . Khairulasmar emphasised the importance of this collaboration , stating ,“ By engaging with organisations like the MPOB and directly interacting with end-users , we gain valuable insights into the specific needs and challenges faced by farmers in Malaysia .”
However , penetrating a market dominated by traditional practices presented its share of challenges . Khairulasmar highlighted the initial scepticism faced by farmers . “ Many farmers were hesitant to adopt our machinery , fearing complexities in maintenance and operation .”
“ But what we do is we educate them day by day , week by week , month by
month , and get them used , and help them understand that this is there to assist them with their job .”
EXPLORING ALTERNATIVE
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In line with its commitment to sustainability , Chung Nyap Yoon Machinery , founded in 2000 , prioritises environmentally friendly design and manufacturing practices .
“ We recognise the importance of minimising our carbon footprint and reducing reliance on fossil fuels ,” Khairulasmar explained . “ That ’ s why we invest in lightweight designs and explore alternative fuel sources like biodiesel , as well as integrating electric and solar-powered options into our product lineup .”
Looking towards the future , Chung Nyap Yoon Machinery is focused on expanding its domestic and international presence . Khairulasmar highlighted their participation in agricultural expos as a key strategy for showcasing their latest innovations and gathering feedback from a global audience .
“ We believe that by continuously pushing the boundaries of innovation and embracing emerging technologies like mechanisation and autonomous systems , we can revolutionise farming practices not only in Malaysia but worldwide .”
Through strategic partnerships , customer-centric approaches , and a steadfast commitment to excellence , they drive positive change and redefine the industry standards , one innovative solution at a time . – @ AGROBiz
WITH a rich history dating back to 1984 , Prestar Resources Berhad has established itself as a key player in various industries , including agriculture . Its subsidiary Prestar Marketing Sdn Bhd is making waves with innovative solutions tailored to the farming community in the heart of Malaysia ’ s agricultural landscape . Prestar Marketing ’ s Janice Toh , who is in Business Development and the Hardware Department , shared insights into the company ’ s vision and commitment to driving innovation in agriculture . “ Prestar Marketing is dedicated to providing high-quality solutions to various industries , including agriculture . We aim to revolutionise how farming is done , making it more efficient and productive for farmers ,” said Toh
One of Prestar Marketing ’ s endeavours is participating in the Pakar Pertanian Expo , where the company showcased diverse products designed specifically for the agricultural sector .
Toh highlighted the Expo ’ s significance in fostering collaborations and driving innovation within the industry . “ Expos like Pakar Pertanian provide us a platform to showcase our offerings and educate both older and younger generations about our products ,” she explained .
Looking towards the future , Prestar Marketing has ambitious plans to expand its market presence and strengthen partnerships , particularly in regions like Sabah and Sarawak . Toh unveiled plans to introduce new products , including an innovative wheelbarrow designed to save time and effort for farmers . “ Our goal is to provide solutions that address the unique needs of farmers and enhance their productivity ,” she emphasised .
PRESTAR CONNECT ’ S ROLE
Central to Prestar Marketing ’ s strategy is Prestar Connect , a system designed to streamline the distribution process and ensure seamless access to its products . “ Prestar Connect plays a crucial role in connecting end-users with our products ,” Toh explained .
“ Through our network of distributors , we can efficiently fulfil customer inquiries and ensure prompt delivery of our solutions .”
Despite challenges such as the labourintensive nature of agriculture and diverse
soil types , Prestar Marketing sees vast opportunities in Malaysia ’ s agricultural sector . “ Malaysia ’ s agricultural industry has immense potential , and we are committed to providing solutions that cater to local needs ,” Toh remarked .
Prestar Marketing ’ s commitment to quality is unwavering , driven by a relentless focus on research , development , and customer feedback . “ We believe in maintaining high-quality standards across our product portfolio ,” she affirmed .
“ Our dedication to innovation and customer satisfaction sets us apart in the industry .”
As the company celebrates its 40th anniversary , it remains dedicated to delivering excellence in every aspect of agricultural solutions . – @ AGROBiz