QUALITY OVER CONTROL

In response to emerging consumer preferences , INO Nature prioritises quality and cost-effectiveness in its product development and marketing efforts .

They ensure genuine and high-quality raw materials while creating fertilisers that contain balanced nutrients , allowing farmers to use less and achieve better results .

Liew added : “ By offering a product that enhances both quality and costefficiency , we aim to meet the evolving demands of consumers and support farmers in maximising their yields .

“ We want to provide the farmers with what they deserve essentially .”

Liew revealed that this concern comes from recent claims regarding fertiliser originality , which have further compounded this challenge , contributing to farmer confusion amid many choices .

INO Nature focuses on developing Bio Semi-Organic fertilisers incorporating chemical , organic and microbial components to improve soil health and crop yields .

“ It has been proven in one of the farms in Shah Alam , that we can reduce total input by 50 per cent , plant has stronger resistance towards diseases , higher yield , and produce better quality ,” he shared .

INO Nature has pionereed Bio Semi- Organic technology in fertiliser market .

MANAGING SUSTAINABLE AGRICULTURE WITH PARTNERSHIPS

INO Nature ’ s most notable partnership

comes from Universiti Tunku Abdul Rahman , Kampar ( UTAR ), where they research sustainable agriculture .

They focus on developing fertilisers incorporating organic and microbial components to improve soil health and crop yields .

Through ongoing research , they have identified beneficial microbes that can enhance additional nutrients and combat common pests and diseases , contributing to sustainable agricultural practices .

Liew is proud to add that they have found over 40 microbes thus far with the research .

“ While research is ongoing , we are certain these microbes can help fight a disease like bagworm , which causes defoliation .”

INO Nature collaborates with a German company to develop

“ By offering a product that enhances both quality and cost-efficiency , we aim to meet the evolving demands of consumers and support farmers in maximising their yields .

– Liew Chee Wah

products , transforming traditional chemical agriculture into a more sustainable , bio-semiorganic approach .

“ It has been proven in one of the farms in Shah Alam that we can reduce total input by 50 per cent ,” he says .

Additionally , INO Nature works with Jabatan Pertanian to develop new farming technologies , such as prolonging planting cycles from six months to beyond and enhancing harvesting methods , to increase efficiency and reduce the environmental impact on chilli farming .

THE ROAD TO SAVING THE MOTHERLAND SOIL

Regarding goals for 2024 , INO Nature aims to expand its influence in the agriculture industry by promoting the adoption of Bio Semi-Organic agriculture practices .

Liew hopes to educate farmers and stakeholders about the benefits of sustainable agriculture for soil health and food quality .

“ We are not saying chemicals are harmful . We are just saying there should be another way , a balanced one preferably .

“ Ask yourself this : how can we help release good soil and continue planting in the same land for decades ?” he concluded .

INO Nature believes in protecting the motherland soil by encouraging widespread adoption of these practices as they hope to impact the industry and significantly contribute to longterm environmental sustainability . – @ AGROBiz