@ AGROBiz | JANUARY-FEBRUARY . 2024

Agrowana educates farmers on the latest trends and technologies , helping them improve their yield

BY SHEILA ROZARIO

KEY player in the agricultural market for the past 12 years , Agrowana ( M ) Sdn Bhd is a company that goes beyond just manufacturing fertiliser . It ’ s a comprehensive solutions provider involved in the entire process , from invention to production and marketing .

The company ’ s primary goal is to educate farmers about the latest trends and technologies , helping them improve their yield while ensuring environmental sustainability .

Agrowana Chief Executive Officer ( CEO ) Gan Zee Ching , shared valuable insights on how he ’ s leading the company ’ s ground-breaking fertiliser technology and its significant impact on farmers and the agriculture industry , with a specific focus on NPK ( Nitrogen , Phosphorus , Potassium ) fertilisers .

“ We are the chemical fertiliser manufacturer for oil palm and most crops ,” Gan shared .

Its core innovation is Agrowana ’ s commitment to developing environmentally friendly and eco-friendly fertilisers . He highlighted the importance of soil reconditioning , emphasising that their fertilisers go beyond providing crop nutrients .

“ Our company ’ s objective in producing NPK fertiliser is to provide farmers with formulations that save costs and maximise yields , contributing to the global market outside Malaysia .”

He noted that there have been inevitable challenges within the Malaysian market .

“ The nature of the market is such that it has become more saturated as of late , with many new competitors from across the ocean opening up their manufacturing companies here because there are fewer restrictions and regulations than their home countries .”

PROVIDING QUALITY AND AFFORDABLE SOLUTIONS

Agrowana aims to expand beyond the Malaysian market , with a strong pres- ence in markets such as Chile , Ecuador , Ghana , and Saudi Arabia , to stay ahead of its competitors .

“ We are not only focusing on these regions but also exploring opportunities in countries like India and Vietnam , addressing the growing demand for rice .”

The company ’ s focus on affordability is also noteworthy , with a commitment to providing high-quality fertilisers at competitive prices .

“ In a world facing rice shortages and increasing prices , our locally made control-release fertiliser offers a solution . By addressing leaching issues prevalent in Malaysia due to heavy rainfall , we aim to present this technology to farmers during events like Pakar Pertanian Expo 2024 .”

“ We fulfil our goal of making a difference by selling our fertiliser at 50 per cent less than the imported alternatives and aim to provide affordable solutions without compromising quality .”

One of the remarkable features of Agrowana ’ s fertiliser is its controlled release mechanism .

“ Our company ’ s objective in producing NPK fertiliser is to provide farmers with formulations that save costs and maximise yields , contributing to the global market outside Malaysia .”

– Gan Zee Ching

“ Our formulation addresses leaching problems , allowing us to use 80 per cent less fertiliser while achieving better results than conventional methods . This difference is what sets our company apart in the international market .”

As Agrowana looks to expand its reach in the Malaysian market and beyond , Gan expressed the importance of collaboration with local farmers and government sectors .

Needless to say , the company ’ s innovative fertiliser technology is revolutionising Malaysia ’ s agriculture and making a significant impact globally . - @ AGROBiz