BY SHEILA ROZARIO

FARMER ’ S success lies at the heart of agricultural innovation , and Autoflo Technology Sdn Bhd stands as a testament to this unwavering commitment .

Founded on the principle of empowering farmers through transformative solutions , Autoflo Technology has emerged as a pioneering force in the agricultural landscape , revolutionising traditional farming practices with cutting-edge automation technology .

Specialising in a wide array of automated solutions spanning diverse sectors , including agriculture , cleaning , industrial , and livestock , Autoflo Technology has carved a niche for itself by delivering innovative solutions that address the evolving needs of farmers .

With a keen focus on operational transformation and customer success , the company has consistently strived to redefine the agricultural paradigm , ushering in a new era of efficiency , sustainability , and profitability .

Autoflo Technology Sdn Bhd Business Manager Ng Quan Wei highlights the company ’ s mission , stating : “ We are driven by a singular goal : to deliver success to farmers through operational transformation . Our solutions are designed to streamline processes and empower farmers to maximise their productivity and profitability .”

At the core of Autoflo Technology ’ s product portfolio is its flagship solution , the dosage fertiliser injector . This ground-breaking technology represents a paradigm shift in fertiliser application , offering farmers a convenient and efficient way to prepare and administer fertilisers without needing electricity or complex controllers .

Powered by water pressure , the automated dosing pump ensures precise and uniform distribution of fertilisers , enabling farmers to optimise nutrient uptake and enhance crop yields . Complementing the dosage fertiliser injector is Autoflo Technology ’ s precision irrigation system , another game-changing innovation that has redefined irrigation practices in agriculture .

ENGAGING DIRECTLY WITH FARMERS

“ As for our smart fertigation system solution , if the controller were to fail , the backup would still be an automated system because the Dosatron is still at the heart of this fertigation system . The Dosatron has been that automated system all the way back in 2005 , when IoT was not even a word and smart farming was not even a concept .”

By leveraging advanced sensor technology and intelligent automation , the precision irrigation system delivers precise amounts of water directly to the roots of plants , thereby minimising water wastage and maximising water use efficiency . This conserves water resources , promotes healthier plant growth and reduces the risk of water-related stressors such as overwatering or underwatering .

“ Our role is to give them the equipment , the tools , and a better way to do what they [ the farmers ] have been doing . So therefore , our system always tries to

start with where they are , customise a solution for them , and make them feel comfortable using it .”

In addition to developing cuttingedge solutions , Autoflo Technology is deeply committed to engaging directly with farmers to understand their unique challenges and needs . Participation in events like the Pakar Pertanian Expo 2024 is a vital platform for the company to showcase its innovations and interact with farmers personally .

ESTABLISHING MEASURABLE KEY PERFORMANCE INDICATORS

“ The exhibition provides us with an opportunity to engage directly with farmers , allowing them to see , touch , and experience our solutions firsthand . This direct interaction enables us to understand their requirements better and tailor our offerings to meet their needs .”

Autoflo Technology ’ s customercentric approach extends beyond product development to encompass service strategies prioritising accountability and value delivery . By establishing measurable key performance indicators ( KPIs ), the company ensures that its solutions meet and exceed farmers ’ expectations .

“ We are obsessed with the success of our farmers . Every decision we make , every solution we offer is geared towards ensuring that our farmers achieve their desired outcomes .”

Furthermore , Autoflo Technology recognises the importance of staying ahead of emerging challenges and technological trends in the agricultural sector . While embracing innovation and exploring advanced technologies such as artificial intelligence ( AI ) and machine learning , the company remains steadfast in its commitment to addressing fundamental issues facing farmers .

Ng emphasises the importance of focusing on mechanical solutions that deliver tangible benefits to farmers before delving into more complex technologies , stating , “ Our priority is to provide practical , cost-effective solutions that address the immediate needs of farmers . While we recognise the potential of advanced technologies , we believe in prioritising solutions that deliver real value and tangible results .” - @ AGROBiz

“ We are obsessed with the success of our farmers . Every decision we make , every solution we offer is geared towards ensuring that our farmers achieve their desired outcomes .”

– Ng Quan Wei