“ Agriculture can be portrayed as an appealing career path for youth by highlighting modern farming practices ’ modern , innovative , and dynamic aspects . This allows them to choose a career path that matches their preferences and values .” |
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level would instil the understanding that modern agriculture is far from being 3D ( dirty , difficult , or dangerous ), but rather fascinating and exciting .
This approach mirrors successful practices in countries like Japan , South Korea , and Singapore , where governments cultivate the desired societal change from early education through university curricula ( Hussin & Peredaryenko , 2022 ). To promote mind shift , a few specific strategies can be implemented .
• Innovative highlight of technological advancements : Craft engaging campaigns or produce captivating videos spotlighting young farmers leveraging cutting-edge technology ( e . g . precision farming and droneassisted crop monitoring ). These narratives should demonstrate how these technologies improve efficiency and sustainability and how modern farming allows for flexible schedules and a fulfilling personal life .
• Leverage social media platforms : Utilise platforms like Instagram , TikTok , and YouTube to disseminate captivating content about agriculture . Share visually striking images , videos , and narratives that offer glimpses into the life of young farmers using cutting-edge technology .
• Feature success stories : Highlight narratives of youthful farmers who have succeeded in agriculture , emphasising their entrepreneurial zeal , creativity , and societal impact via events or webinars . Stories need to show how modern farming practices have helped modern farmers live fulfilling lives on and off the farm .
• Position agriculture as vibrant and forward-thinking : Portray agriculture as a domain that aligns with contemporary values like sustainability , environmental stewardship , entrepreneurship , and communal involvement .
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Many still view agriculture as manual labour-intensive , overlooking its demand for specialised skill sets . However , the reality is that new technology has created a growing demand for specific skills within agriculture .
Automation has reduced the need for physical labour on-site , enabling remote management of tasks . Advanced processes leveraging technology have led to increased data collection , analysis , and action - creating new roles that require specialised skills .
As agriculture embraces technological advancements , it offers a viable career path for youth seeking to make a meaningful impact in a dynamic and growing field ( Noble , 2021 ).
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INITIATIVES TO ATTRACT MALAYSIAN YOUTH
Recognising this potential , Malaysia has implemented various strategies under the Ministry of Agriculture and Food Security ( MAFS ) to attract young individuals to pursue careers in agriculture . These initiatives encompass promoting modern technologies like smart farming and drones to improve productivity and efficiency .
Furthermore , MAFS provides educational opportunities and training programmes up to the diploma level , equipping young people with the sector ’ s essential skills .
The initiative also includes financial
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support , such as the Young Agropreneur Grant that aids aspiring entrepreneurs ( Malay Mail , 2024 ). While these endeavours are pivotal , a more nuanced approach tailored to the younger generation ’ s interests , values and aspirations can also be explored and used .
REBRANDING AGRICULTURE FOR YOUTH
Rebranding agriculture for youth is crucial to attracting the next generation of farmers , thus ensuring the industry ’ s future . Early awareness plays a pivotal role in this process .
Introducing the concept of 4IR ( 4th industrial revolution ) agriculture to children at the school or kindergarten
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CONCLUSION
Agriculture should leverage the shift in mindset away from traditional office jobs towards more dynamic , flexible work arrangements to attract and retain young talent in the agriculture sector .
Agriculture can be portrayed as an appealing career path for youth by highlighting modern farming practices ’ modern , innovative , and dynamic aspects . This allows them to choose a career path that matches their preferences and values .
Through collective efforts to rebrand agriculture , Malaysia can harness the potential of its youth to drive agricultural growth , ensure food security , and foster sustainable development . – @ AGROBiz
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