08 COVER STORY @ AGROBiz | May-June. 2025
08 COVER STORY @ AGROBiz | May-June. 2025
REFRESHING SPLASH: Juicy watermelons freshly harvested from FGV Chuping Agro Valley, Perlis, ready to be enjoyed across international markets.
A fruitful journey
• FGV emphasises quality, ensures traceability and international standards for tropical fruit products
• Ladang’ 57 penetrates Middle Eastern and Asian markets through innovative strategies
• Ladang’ 57 promotes quality, heritage, and ethical farming, connecting to Malaysian pride
BY KHIRTINI K KUMARAN
IN the ever-evolving landscape of international trade, the agricultural sector stands out as a vital contributor, particularly in regions such as the Middle East, where demand for high-quality fresh produce is increasing.
As Malaysia continues to strengthen its position in the global agricultural landscape, FGV Holdings Berhad( FGV), through its Ladang ' 57 brand, has emerged as a key player in the export of premium tropical fruits.
With a strong focus on quality, traceability, and sustainability, Ladang ' 57 is redefining how Malaysian produce reaches discerning consumers, particularly in the Middle East.
“ Ladang ' 57 stands out with its strong focus on quality and transparency.”
CURRENT EXPORT OFFERINGS
Ladang ' 57, recognised for its premium Malaysian fruits, has established a strong foothold in the Middle Eastern market with its MD2 pineapples.
The brand is managed by FGV Integrated Farming( FGV IF), a subsidiary under Consumer Products Division of FGV Holdings Berhad, which leads the Group’ s efforts in developing high-value, export-ready crops.
FGV IF Head Abdul Razak Aya highlighted the attributes that make these fruits particularly suitable for export: " These fruits are well-suited for export due to their naturally sweet flavour, attractive appearance, and shelf life; traits that align with consumer preferences in key international markets."
Ladang ' 57 stands out with its strong focus on quality and transparency. He explained: " What sets our fruits apart
LADANG ' 57 EXPORT PRODUCTS