@Green March/April 2021 | Page 26

Karma Pluss , pioneered by two entrepreneurs from India , will shape the community to adopt a sustainable lifestyle

26 cover story

@ Forest | March-April , 2021

Diffusing good karma to people and nature

Karma Pluss , pioneered by two entrepreneurs from India , will shape the community to adopt a sustainable lifestyle
BY CAMILIA REZALI

The first-ever deed digitising phone application , Karma Pluss , made its debut on Feb 12 , 2021 . Karma Pluss is an app developed by two innovative young entrepreneurs , Puranam Pradeep Picasso and Rajashekar Kokkula .

They are founders of Imbuedesk , a startup company that has been operating for almost eight years . Since its establishment , it has finalised nearly 40 projects .
Imbuedesk Managing Director Puranam Picasso , 28 , completed a six-year study in computer engineering . His work mainly involved local and international project management in the development of digital mobile applications .
Its Operations Director is Rajashekar Kokkula , 30 , is a Computer Science Postgraduate with a seven-year of experience in the industry . He is tasked with managing the operational side of Imbuedesk .
Karma Pluss is the brainchild of investor and biotech entrepreneur EL Law , who is also the CEO of Revongen Corporation .
Application interface .
Ground plans
The app envisions to build a more extensive community that adopts a sustainable lifestyle to contribute to make the earth a healthier place . Karma Pluss enables people to connect on a global scene and turn vision into reality .
Puranam said : “ We have done a lot of research into developing the app . We took into consideration some major adverse events even before the pandemic , such as global warming , bushfires in Australia , volcanic eruptions in the Philippines and Indonesia , as well as the Amazon rainforest wildfires .”
“ We saw these natural disasters happening more often , so we thought better care for the environment was needed . That ’ s the idea behind Karma
( Top ) Puranam Picasso and ( above ) Rajashekar Kokkula
Pluss digital application – to educate the public and create awareness .”
The application also functions to establish awareness and educate the public into better care for nature . The target group is the young ones .
Earning karma points
Karma Pluss is an international application based on three concepts - Reduce , Reuse and Recycle .
The world population has grown tremendously in the last 20 years . At the same time , technology advancement was mounting very fast . Due to this , the use of transportation has increased and caused more carbon emission . Hence the concept of ‘ Reduce ’ is instituted in Karma Pluss
to encourage users to minimise activities that might cause carbon emission .
“ By having this app , users will know how much carbon emission they produced . The app will then suggest or provide advice on how they can reduce it .”
Every single contribution by a user will be awarded ‘ karma points ’. The karma points will allow users to trade in the

Targeting 1,000 downloads per week

BY CAMILIA REZALI

The Karma Pluss digital application is a green IT project meticulously crafted by two young entrepreneurs in India .

The project was initiated by EL Law , CEO of Revongen Corporation . The technical expertise came from Puranam Pradeep Picasso , the Managing Director of Imbuedesk and Rajashekar Kokkula , its Operations Director .
The app is based on three significant values used by major Go Green campaigns – Reduce , Reuse and Recycle . Karma Pluss is considered the first of its kind , placing all these values together .
Law said : “ This is considered my first IT project , and I am not an IT guy . But I like working with the two young founders from Imbuedesk . They put the ideas together into an application within nine months .”
Law added they started promoting the digital application in India . Once they hit the required numbers in India , then the app would be promoted in other countries .
“ Initially , we wanted to do marketing in Malaysia . But I don ’ t think Malaysia has good numbers . India will be better . Plus , the term ‘ karma ’ is easier accepted in India .
“ As a funder , when we decided on the project , we examined how we were going to put all the ideas together into a digital application and make sure it is widely used . We were practical when putting the ideas together as certain ideas can become irrelevant ,” he added .
Educating the young
The application ’ s soft launch was on Feb 12 , 2021 . Law agreed that attaining and maintaining app users would be a more significant challenge .
“ It will actually be a challenge for us to get people to stay with us and use the app . This is our biggest challenge . People may download it , but they may not use it . Even after we get support from the authorities , we still need people to sign up and really use the app .
“ For now , Imbuedesk ’ s target is to get at