March-April , 2021 | @ Forest cover story
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Karma Pluss focuses on achieving these sustainable goas :
RECYCLING $ 377 Bn
• $ 377 Billion by 2024
• 20 %+ CAGR rate yearly wise
• Asian Market has Huge Potential
• More than 90 % untapped market
• Karma Pluss is one of the most unique platform for users to recycle their unwanted plastic , metal , waste from their door-step by just a click to connect with vendors locally . Also , a platform for exchanging products which they are not using anymore to those in need around .
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HEALTH & WELLNESS $ 1271.2 Bn
• $ 4.2 Trillion Market Potential
• Healthy eating , nutrition and weight loss : $ 702.1 billion
• Wellness tourism : $ 639.4 billion
• Fitness / mind-body : $ 595.4 billion
• Preventive and personalized medicine and public health : $ 574.8 billion
• Application users are increasing annually
• Karma Pluss helps users in developing their mental , physical , emotional and networking skills through continous ground level support to advance analytics and guidance .
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ORGANIC FOOD & LIFESTYLE $ 262.25 Bn
• $ 262.25 Billion by 2022
• CAGR of 16.15 %, in value terms , during 2017 – 2022
• Application users are increasing exponentially during past few years
• Karma Pluss helps users in knowing healthy food habits documented with benefits of Organic Lifestyle suggestions and reports .
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CARBON FOOTPRINT $ 12.2 Bn
• $ 12.2 billion by 2025
• ( CAGR ) of 6.2 % during the forecast period of 2020-25
• To save Earth from Global Warming , people are looking for more sustainable solutions and Carbon tracking and Carbon offset methods .
• Karma Pluss not only helps in tracking a user ' Carbon Footprint ' ( Emissions ) but also , helps them with sustainable solutions to Offset ( reduce ) their Carbon
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EYE-CATCHING INTERFACE ... The Karma Pluss application interface is designed to attract users , mainly young children . points for used items . In fact , users with soaring points will be presented with a certificate of karma .
Puranam explained : “ Let us say you want to buy a new handphone . The existence of new phones itself contributes to carbon emission . So , here on Karma Pluss , we allow users to sell used items .
“ Users can put in a request for product exchange and state why you need the item . The seller will have the leverage to choose to whom they want to sell because there may be several buyers .”
Sealing three concepts
The benefit ‘ Recycle ’ similarly applies . Through the Karma Pluss app , vendors can see how many users want to recycle items . These recycled items cover all nine different groups , including glass , paper , cardboard , metal , plastic , tires , textiles , batteries and electronics .
Apart from putting in efforts to reduce carbon emission , purchasing used items and recycling waste products , the app was also designed to create awareness through stories related to the green environment .
“ Just by reading the posted articles may help users to gain karma points . The user who wrote the article also earn points for helping to educate the public ,” he said .
The three concepts sealed together into the Karma Pluss application simply alleviate the goal drawn by Imbuedesk , helping people help nature . And we know , better nature brings better wellbeing for people . This is how ‘ karma ’ works .
The application ’ s user interface is configured in a way that is easy on the eyes . It plays around with exquisite colours and appealing icons and projects a simple layout . Below are some of the interfaces in the application . — @ Forest least 1,000 downloads per week ,” shared Law .
Law saw the app as an ideal tool to educate the young ones on the 3Rs . Other potential users would be the environmentalists and major green campaigns .
“ Eventually , we are trying to convince the authorities , such as the Ministry of Education ( MoE ) or GreenTech , to collaborate ,” shared Law .
There are several other recycling apps are in the market but probably none that links the three values like Karma Pluss . The application was designed to allow the users to gain ‘ karma points ’ with any good initiatives . The points can then be used either to donate to green programmes or even purchase used items .
A feature of the Karma Pluss application is that “ karma certificates ” will be given to users when they have gained a certain number of points . The certificate will help to show how much the user has contributed to protecting the environment .
Law linked the idea of owning a Karma Pluss account as being similar to owning a record book which notes down the good that one does .
“ We want people to start looking at themselves . At some point , it will be difficult to prove to people how good you are . So , the karma certificate will perform that function .
“ I am looking forward to tying in this project with my other initiatives , such as tree-planting projects . For example , people can use the points gained through the application to donate money into planting trees .” — @ Forest
EL Law , CEO of Revongen Corporation .