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vation within Malaysian society .
• Prosperity – to create a prosperous Malaysia through balanced and sustainable economic growth , empowerment , and inclusivity of the citizenry , and due regard for the spiritual , holistic well-being of individuals , communities , and the nation .
• Trust – to restore and dignify trust within Malaysian society . The SCRIPT framework is designed to tackle Malaysia ’ s present-day challenges and future prospects , considering the nation ’ s unique language , cultural norms , and beliefs . It incorporates traditional methods and cutting-edge techniques , ensuring a holistic solution to overcoming Malaysia ’ s obstacles . With its versatility , the SCRIPT framework may have the potential to be implemented across various industries , including the halal industry .
SCRIPT-ING TO MAGNIFY THE PRINCIPLES OF THE HALAL INDUSTRY
The SCRIPT values of Sustainability , Care and Compassion , Respect , Innovation , Prosperity , and Trust are not new , but are universal values already inherent in the halal industry .
For example , the principle of trust is deeply ingrained in the halal industry . It is based on strict adherence to Islamic laws and regulations , promoting honesty , fairness , and transparency in all transactions . It is based on the following saying of Prophet Muhammad ( peace and blessings be upon him ):
“ Fulfill the trust of those to whom they are due , and do not be treacherous to the one who betrays you .”
[ Source : Sunan al-Tirmidhī 1264 ]
As a framework , SCRIPT could be positioned as a set of guidelines and principles that serve as a roadmap for decision-making and policy development to instil desired values , in this case , trust . SCRIPT framework could help magnify the embedded code of confidence in the halal industry through a planned and systematic approach .
By emphasising the importance of trust , the framework reinforces the value that has
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long been central to the halal industry across multiple halal sectors . By incorporating the SCRIPT values too , the halal industry ’ s focus is on providing high-quality halalan toyyiban products and promoting the wellbeing of individuals , communities , and the environment .
‘ OUT WITH THE OLD , IN WITH THE NEW ?’
The new SCRIPT framework should not be seen as overtaking and replacing the national halal framework . Instead , it can enhance and supplement existing policies and programmes for a more comprehensive approach to nationbuilding through the halal industry .
This integrated approach is necessary to maximise the potential impact of new and existing frameworks and to ensure the most effective use of resources and efforts . In general , the integration will help ensure that there is no loss of progress or valuable lessons learned and that the continuity of programmes and policies is maintained .
Malaysia has long prioritised the development of the halal industry through various national policies , including the second Halal Industry Master Plan ( HIMP 2030 ). The main aim of HIMP 2030 is to boost Malaysia ’ s holistic growth in the Halal industry by leveraging its strengths .
The theme , “ Prominent , Visible and Globalised Halal Malaysia ”, showcases Malaysia ’ s aspirations to attain a prominent position in the global Halal industry . HIMP 2030 also seeks to promote a solid halal ecosystem in Malaysia , support local halal businesses , encourage research and development , enhance the halal certification process , and improve industry standards through innovative technologies and a strengthened regulatory framework .
The HIMP 2030 lays down seven strategic thrusts to develop a thriving halal industry in Malaysia :
• The first thrust is to enhance halal industry-friendly policy and legislation to create a favourable environment for businesses .
• The second is to create new and more significant market spaces for Malaysia ’ s halal
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The new SCRIPT framework should not be seen as overtaking and replacing the national halal framework . Instead , it can enhance and supplement existing policies and programmes for a more comprehensive approach to nationbuilding through the halal industry .” |
products and services , making it easier for local companies to expand globally .
• The third thrust is to establish a larger pool of halal industry experts who can meet the growing needs of the global market .
• The fourth thrust is to enhance the quality and integrated infrastructure development of the halal industry , ensuring businesses have access to the latest technology and resources .
• The fifth thrust is to foster thought leadership .
• The sixth thrust is to produce more homegrown halal champions .
• The seventh and final thrust is facilitating more competitive bumiputera participation in the halal industry , promoting equality and inclusiveness . HIMP 2030 is seen as a crucial step and a key driver for economic growth and job creation in the country , representing a clear vision for the future of the halal industry in Malaysia , attracting investment and talent to the sector . The HIMP 2030 plan focuses on developing critical halal industry sectors such as food and beverage , pharmaceuticals , cosmetics and personal care , and others .
While HIMP 2030 provides a roadmap to accelerate halal industry advancement , it lacks a comprehensive focus to address the social and ethical implications in the industry . The SCRIPT framework could potentially be a valuable tool that enhances the existing halal framework by reorienting value-based approaches in the halal industry .
SCRIPT could complement this by emphasising the importance of sustainable , caring , and compassionate practices in the halal industry , as well as promoting innovation and trust within the industry . By integrating the values of SCRIPT with the HIMP 2030 plan , the halal industry in Malaysia can achieve a well-rounded and comprehensive development that benefits both the industry and the wider society .
This will not only increase the competitiveness of the Malaysian halal industry but also contribute to the overall growth and development of the country .
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