@Halal January/February 2023 | Page 17

JANUARY-FEBRUARY . 2023 | @ Halal

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Manufacturer

• The demand for halal cosmetics remains unmet because cosmetics production is dominated by nonhalal cosmetic manufacturers whose production methods may not conform to halal requirements .

The value-conscious buyer on the rise Spending power and a certified halal product equate to a more confident purchaser .

Because there ’ s an emerging population of Muslim consumers who are conscious of their values and ethics , they will seek products aligned with their beliefs . It can be time-consuming for the average shopper to read all ingredients in each product to know it ’ s safe and free from harmful substances . It is even more inconvenient to go a step further with cosmetics as most products don ’ t directly list all ingredients on their packaging . All of this is eased with a simple halal stamp of approval ! Popular culture While Muslim money demands attention in every sector , we must also look at the non-Muslim buyer . Because Islam is so widespread and constantly expanding , by default , you have a broad population of people who understand the benefits of “ halal .” People understand that halal means “ good ” and that the product or service is trustworthy . Trust For those seeking a more holistic approach to the cosmetics they purchase , halal solidifies the trust factor . In your standard day-today products , there are multiple derivatives from various animals . The average shopper is unaware of different types of fats , tissue , hairs , blood , and blood by-products . Makeup , hairbrushes and toothbrushes may be made from pig hair bristles . These elements are not Halal .

HOW TO MAINTAIN HALAL INTEGRITY

• Maintain an independent “ Internal Halal Committee ” responsible for overseeing halal production

• Defines the halal certification parameters that must be adhered to and always complied with .

• Document and review any material changes to suppliers , ingredients , or production processes to the “ Internal Halal Committee ”.

• Conduct Halal Internal Audit regularly with an action plan for continuous improvement .

BENEFITS

There are many benefits for manufacturers with the halal certificate for their products and premises :

• The global Muslim population is enormous . It is a good target for business .

• Halal does not mean only Muslims can

consume it . All human beings can consume halal products .

• Halal products are certified hygienic and observed with stringent guidelines to get halal status .

• The consumer is more confident that the product is verified free from animal-based or does not contain alcohol .

ENHANCEMENT IN THE COMPLIANCE

The source of ingredients intended for the development and manufacture of halal cosmetics plays a crucial role in the outcome and overall performance of the product . It is the responsibility of manufacturers rather than regulators to substantiate the safety of the ingredients used for halal cosmetic products

Manufacturers must work closely with

Consumer

• Muslim consumers do not look for halal certifications when purchasing a product , and most will buy products that do not have the logo if there are no alternatives .

• A low level of consumer awareness causes the cosmetics manufacturer to not care about the importance of halal certification .

• The user cannot report unregistered KKM cosmetic products in the existing application .

Supplier

• Cosmetic ingredients derived from animals , such as gelatin , lecithin , glycerol , fatty acids , and collagen , are complicated to verify as halal .

• Some colouring agents may be derived from insects / ingredients of bovine origin , which poses another challenge as the animals may be slaughtered nonhalal .

suppliers to supply only halal-certified ingredients . It should begin with an end in mind that raw materials , actives , or excipients must be obtained from certified halal sources . Not only do the ingredients have to be halal , but they are also safe for consumers for the intended use .

SUMMARY

Consumers need to ensure that their daily cosmetic products are safe . A halal and safe cosmetic product will benefit consumers to get their desired beauty with healthy skin .

Malaysian cosmetic manufacturers are well aware of the halal certification process and competent in obtaining halal certification . They are fully aware of how , who and what is needed to obtain halal certification .

The development of halal cosmetics encompasses critically sourcing halal ingredients , applying halal practices in every step of the manufacturing process , and ensuring conformance of product performance to Islamic rituals .