P03-05 COVER STORY ITC takes charge in elevating Islamic Tourism Calls on industry players to tap the Islamic Tourism market due to its vast potential

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Enriched tourism experience Tourism players need to adapt to the altered patterns of Muslim tourists ’ expectations and behaviour post-pandemic

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Great potential in Muslim-friendly tourism ITC is leading the way for industry players to become Muslim-friendly to cater to the regional Muslim tourist market

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Holistic wellness experiences Muslim-Friendly spa sets new tone for Malaysia ’ s spa industry

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Providing the best The Muslim-Friendly Accommodation Recognition ( MFAR ) increases Muslim travellers ’ confidence in Sunway City Kuala Lumpur Hotels

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A Muslim-friendly city staycation Seri Pacific Hotel Kuala Lumpur sees the potential in the Muslim tourist market

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Moving forward strategically More investment and focus on Islamic Tourism are the way forward for economic recovery

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An array of offerings Islamic Tourism Week showcases Malaysia ’ s Muslim-Friendly Tourism products

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Calling youths and start-ups ITELS encourages youths and start-ups to venture into Islamic Tourism business

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Strengthening Islamic Tourism values ITC and USIM collaborate to develop talents and expand knowledge

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Genting Dream sails with halal-certified kitchen Targets critical market in Southeast Asia , which comprises 60 per cent Muslims

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OIC calls for more investment in halal tourism Worldwide tourist arrivals declined by 72.8 per cent in 2020 compared to 2019