MIHAS 2025

@ Halal | July-August. 2025

• Building on the resounding success of INSP MIHAS 2024, which united over 330 buyers from 53 countries and generated an impressive RM2.53 billion in sales, we are poised for even greater achievements in MIHAS 2025.

• This year’ s programme aims to attract a total of 450 buyers, comprising 250 for the physical session, 150 for the virtual session, and 50 premium buyers.

• MIHAS 2025, including INSP, aims to target RM4.5 billion in global halal trade sales and is expected to welcome 45,000 visitors.

INSP MIHAS, a demand-driven initiative, is the brainchild of MATRADE. It serves as a bridge, connecting international buyers with Malaysian exporters, and leveraging MATRADE ' s global network of 48 offices to facilitate targeted business matching and create export opportunities across 19 sectors.

The event will be held in a hybrid format, with the virtual sessions running from Apr 1 to Nov 5, and the physical session taking place at MITEC on Sep 17, 2025.

Reflecting on last year ' s achievements, MATRADE Chairman Dato ' Seri Reezal Merican Naina Merican said that building on the strong momentum of MIHAS 2024, which generated RM4.3 billion in sales and drew over 43,000 visitors from 90 countries, MIHAS 2025 was poised to reach new heights.

With our sights set on a bold target of RM4.5 billion in halal trade and the anticipation of 45,000 international visitors, we are ready to make a significant global impact through smarter, tech-driven connections,” said Reezal, igniting inspiration and motivation among our stakeholders.

“ At the heart of this is our AI-powered

MADANI Digital Trade Platform, designed to enable seamless and strategic matchmaking with physical and virtual international buyers, reinforcing Malaysia’ s position as a global leader in the halal economy.”

MATRADE Chief Executive Officer, Datuk Mohd Mustafa Abdul Aziz, added the relocation to MITEC marked a bold new chapter for INSP MIHAS, reflecting Malaysia’ s expanding influence in halal trade.

As we embark on this journey of growth, we remain steadfast in our commitment to fostering meaningful global partnerships and creating greater market access for halal businesses around the world,” said Mustafa, underscoring the integral role of our stakeholders in our collective success.

“ Bringing the physical INSP MIHAS to MITEC marks an important milestone for us. It offers Malaysian businesses a central platform to engage with a wider pool of global buyers and expand their reach in the international marketplace.” This year, MATRADE aims to: Achieve global halal trade sales of RM4.5 billion and welcome 45,000 visitors. Feature 45 country pavilions, 1,700 exhibitors, and 2,380 booths. Attract 250 buyers to the physical session at MITEC, engage 150 buyers in the virtual session, leveraging the MDT platform, and connect 50 premium buyers with INSP.

INSP MIHAS 2025 will include exporters across 19 sectors, including agricultural produce; apparel, garments and accessories; beverages; prepared food; gloves; palm oil products; pharmaceuticals, toiletries and cosmetics; machinery and equipment; gifts, souvenirs and jewellery; packaging and containers; pet products; fashion accessories and textiles; footwear; logistics; Islamic financial services; franchising; information and communication technology; Islamic entertainment; and education.-

SINCE its inception in 2004, the Malaysia International Halal Showcase( MIHAS) has evolved into a pivotal event for both local and international businesses to thrive within the halal trade, significantly contributing to the expansion of the global halal economy.

In 2024, MIHAS set a new benchmark by recording sales of RM4.3 billion. This achievement not only underscores MIHAS ' stature as a premier global trade platform for the halal industry but also highlights its role in driving the sector ' s growth and innovation.

MIHAS has established itself as a dynamic marketplace, offering a broad spectrum of opportunities that extend beyond halal food. It encompasses sectors such as Halal pharmaceuticals,