July-August. 2025 | @ Halal

• New Emerging Star Award, alongside its established categories, recognises both proven halal exporters and promising newcomers.

• Winners gain international recognition, brand credibility, and expanded market access, reinforcing Malaysia’ s role as a global leader in the halal economy.

• Exclusively open to MIHAS 2025 exhibitors, the MIHAS Awards offer a unique opportunity for recognition. Entries are being evaluated by a distinguished panel, with the awards ceremony set for Sep 20.

Organised by the Malaysia External Trade Development Corporation( MATRADE), the nominations for this year ' s awards, which spotlight innovation and sustainability, are currently open to all credible Malaysian exporters in the local halal ecosystem.

Eligible exporters, both established and emerging, are encouraged to participate and showcase their excellence.

medical devices, finance, modest fashion, personal care and cosmetics, as well as Muslim-friendly tourism.

This diversity reflects the evolving nature of the halal market and MIHAS ' commitment to catering to its multifaceted demands.

The 21st edition of MIHAS, under the theme " Pinnacle of Halal Excellence ", will place a special emphasis on fostering innovation and sustainable initiatives. These key focus areas are designed to spearhead steady growth for the halal economy, ensuring that it remains vibrant and resilient in the face of global challenges.

By encouraging local and international players to adopt innovative solutions and sustainable practices, MIHAS aims not only to enhance

The awards will be held in conjunction with MIHAS 2025, which takes place from Sep 17-20, with the MIHAS Awards on Sep 20.

The awards feature two main categories: MIHAS Products and Services Excellence Award- honours strong export performance, product / service quality, digitalisation, brand strength, and CSR impact. MIHAS Innovation & Sustainability Award- which recognises businesses that embed ESG values and the UN Sustainable Development Goals into their operations.

the competitiveness of the halal industry but also to contribute to a more sustainable and inclusive global economy.

MIHAS ' s global reach extends beyond the ASEAN region. It enjoys robust international support, evidenced by the enthusiastic participation of International Pavilions from countries across the globe.

This includes trade commissions, various government agencies, industry players, and market leaders, all coming together to explore and seize the vast opportunities within the halal market.

This international collaboration underscores MIHAS ' s role as a global nexus for the Halal industry, facilitating cross-border trade, knowledge exchange, and fostering partnerships that span continents.

As MIHAS continues to evolve, it remains committed to its mission of galvanising the global halal industry, promoting innovation, and supporting sustainable growth.

Through its comprehensive platform, MIHAS not only showcases the latest trends and innovations in the Halal sector but also catalyses forging business connections and dialogue that drive the industry forward.

With each edition, MIHAS reaffirms its position as a key player in shaping the future of the global Halal economy, inspiring and motivating the audience to be part of this transformative journey.

The MIHAS Awards committee has also introduced a new Emerging Star Award category, highlighting promising newcomers driving potential and positive impact in the halal space.

GLOBAL EXPOSURE

Participation in the MIHAS Awards offers more than just the chance to win; it provides a gateway to global exposure, boosts brand credibility, and opens doors to new markets, sparking excitement about the potential opportunities.

Participants will have the opportunity to demonstrate leadership in halal innovation, sustainability, and integrity, while aligning with Malaysia ' s efforts to shape a more inclusive and resilient global halal economy.

MATRADE Chairman Dato ' Seri Reezal Merican Naina Merican said the MIHAS Awards were a powerful platform to honour the visionary businesses shaping the future of the global halal economy.

" In 2025, we are proud to recognise once again companies that not only meet the highest halal standards but also lead through innovation, sustainability and social impact," said Reezal.

" These awards reflect MATRADE ' s unwavering commitment to advancing Malaysia ' s leadership in the Halal industry, while fostering inclusive and sustainable trade on the global stage."

DIVERSIFIED SECTOR

Reflecting on last year ' s achievements, MATRADE Chief Executive Officer Dato ' Sri Mohd Mustafa Abdul Aziz noted that the awards celebrated 14 outstanding winners, reflecting the strength and diversity of the halal sector.

" This year, we welcome even greater participation as we also shine a spotlight on the emerging halal industry players who could exceptionally demonstrate innovation, integrity and excellence that define Malaysia ' s halal industry,” said Mustafa.

" Together, we can inspire more businesses to adopt halal principles and strengthen Malaysia ' s position as a global halal leader."

Last year ' s 14 winners, from Adabi ' s halal-certified pet food to AFM Fulfilment ' s e-commerce solutions, showcased the sector ' s diversity and strength.

This year is encouraging both established leaders and rising stars to share their stories and inspire excellence across the halal landscape.

Winners are selected by a distinguished panel of industry and academic experts through a rigorous evaluation process. This process includes assessing the quality, sustainability, impact, and Halal compliance of the products and services, ensuring a fair and transparent selection of the winners.

The MIHAS Awards 2025 offers a platform to showcase excellence and gain international recognition. Entries are now open exclusively to MIHAS 2025 exhibitors.-