INDONESIA’ S halal economy is entering a new phase— one where certification is just part of the conversation. Increasingly, the focus is on how businesses, creators, and policymakers can collaborate to make halal products more visible, relevant, and competitive. This ambition shaped the Halal Leaders & Creator Gathering on Aug 4 at the Ministry of Industry, ahead of Halal Indo 2026. Co-organised with Dyandra Promosindo, the event united industry leaders, communities, policymakers, and content creators under the theme“ Connecting the People Behind Indonesia’ s Halal Future.”
The message was clear: Indonesia’ s halal ecosystem needs more than robust production and certification— it needs compelling storytelling to connect halal products and consumers.
Adie Rochmanto Pandiangan, Acting Director General of Small, Medium, and Multifarious Industries( IKMA) at the Ministry of Industry, highlighted the immense opportunity: Indonesia’ s Muslim population reached 242.6 million in 2023, with an estimated spending potential exceeding IDR11,182 trillion( RM2.54b).
This scale creates opportunities to strengthen domestic industries— from
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CONNECTING THE
COMMUNITY: Industry players and creators gather to celebrate new connections and a collective drive for halal growth.
WHERE IDEAS MEET: Industry voices discuss the growing opportunities at the intersection of halal, beauty, innovation and digital influence.
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small enterprises to large corporations— while also developing the halal supply chain. At the same time, innovation remains key to creating higher-value products.
Yet a crucial challenge remains: encouraging consumers to choose these products.
By mid-2024, the Ministry of Industry had recorded nearly 2.8 million halal certificates covering over 5.4 million products. Still, this widespread certification has not fully translated into greater domestic consumption.
Here, creators and media are strategic partners. Through digital storytelling, they can transform technical aspects of halal into narratives that consumers understand and relate to.
The gathering explored this intersection with the talk show“ Unlocking the Future of Halal Lifestyle Economy: Where Policy, Innovation, Beauty, and Influence Create Business Opportunities”.
Speakers included Dewi Setiawati from the Ministry’ s Centre for Halal Industry Empowerment, Scarf Media CEO Temi Sumarlin, and Findi Novia, Head of Brand Building at Wardah Beauty.
Beauty was a highlight, with Wardah
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offering Personal Colour Analysis and Skin Check & Consultation. At the same time, the Content Creator Spot, Professional Portrait Corner, and Creator Interview Corner enabled attendees to create halal lifestyle content. The event also provided a glimpse of what’ s ahead.
A sneak peek at Halal Indo 2026 revealed plans for a larger exhibition spanning three halls, with dedicated areas for modest fashion, food and beverage, cosmetics, pharmaceuticals, and Muslim-friendly tourism.
This broader vision shows how the halal industry is now connected to lifestyle, business, innovation, and consumer culture.
This regional outlook places Halal Indo within the growing network of halal industry events in Southeast Asia, including Mega Halal Bangkok, further strengthening international connections.
For Halal Indo 2026, the goal is not just to showcase more products, but to unite the people, ideas, and industries shaping Indonesia’ s halal future.
The Halal Indonesia International Industry Expo 2026 is set for Sep 24 – 27 at Indonesia Convention Exhibition( ICE) BSD City.-
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