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March-April. 2026 | @ Halal
COLUMN
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Safeguarding tourism
• A crisis does not need to be immediate or local— fear alone can deter travel and damage destinations.
• Destinations with tested crisis frameworks recover faster and retain trust.
• Clear, credible communication and decisive action can restore confidence even in turbulent times.
HISTORY has consistently demonstrated the far-reaching effects of major global crises on individuals, businesses, societies, and nations. Crises may arise from natural disasters, diseases, geopolitical tensions, conflicts, wars, adverse policies, or even perceived threats. Regardless of origin, their consequences often extend across borders, disrupting economies and social systems.
The ongoing US – Israel – Iran conflict in the Middle East, following the attacks of March 28, 2026 and subsequent retaliation, has significantly altered global economic dynamics, particularly within tourism and travel.
Tourism is inherently vulnerable due to its complexity and dependence on multiple stakeholders, yet it remains resilient. What began as a calculated conflict has evolved into a situation akin to a“ ring of fire,” affecting both regional and global stability.
The implications are substantial. Infrastructure damage, increased casualties, and an energy market crisis— reflected in oil prices exceeding US $ 100 per barrel— have created significant economic strain. Gulf states alone have faced estimated losses of US $ 200 billion.
Aviation operations have been disrupted, airfares have increased, and traveller confidence has declined. These factors collectively weaken destination image and place immense pressure on the tourism industry, even as hopes for resolution remain.
CRISIS MANAGEMENT
A crisis is generally defined as a situation characterised by instability, uncertainty, danger, and stress that requires immediate intervention to mitigate loss. If not managed effectively, it may escalate into a disaster. Crises are typically classified as developmental, situational, or existential, and may impact individuals, communities, or entire nations.
Effective crisis management involves three essential stages: pre-crisis preparation, crisis response, and post-crisis recovery. Proactive planning is critical. Destinations must anticipate threats, understand their operating environment, and implement mitigation measures such as prediction, prevention, preparation, performance, and continuous assessment.
Crisis managers should also be aware of common characteristics, including timing, impact, location, information dissemination, and public perception. Prolonged crises can lead to economic losses, psychological fatigue, policy shifts, strained
BY DR. MOHMED RAZIP HASAN
Adjunct Professor, Veritas University College( VUC) Fellow, Institute Tun Perak Melaka alliances, and lifestyle changes.
Crisis impacts are often viewed through economic, political, and narrative dimensions. Economically, disruptions to airspace, airports, routes, and supply chains can result in flight delays, cancellations, and reduced tourism activity.
Rising oil and gas prices— particularly due to disruptions in key routes such as the Straits of Hormuz— further exacerbate operational costs. Politically, such disruptions create policy and diplomatic challenges. Narratively, widespread use of social media amplifies both accurate information and misinformation, making verification and effective communication essential.
In response, destinations and tourism providers must establish or activate crisis management task forces. These teams are responsible for addressing operational disruptions, maintaining business continuity, and safeguarding destination reputation.
PREPAREDNESS AND INTEGRATION
As crises become more frequent, preparedness is paramount. This includes maintaining updated documentation, trained personnel, reliable data systems, and robust support mechanisms.
Industry frameworks such as Crisis Toolboxes, Business Continuity Plans, and Crisis Blueprints play a crucial role in guiding preparation, response, and recovery efforts. Regular testing and continuous updates of these frameworks are essential to ensure their effectiveness in real-world scenarios.
From an Islamic perspective, crisis management integrates both practical action and spiritual principles. While standard operating procedures are followed diligently and with expertise, outcomes are ultimately entrusted to Allah( tawakkul).
This approach emphasises proactive planning, patience( sabr), resilience, ethical leadership, and community solidarity. It also encourages the use of data, expert guidance, and supplication( du’ a) to minimise harm and seek relief.
Effective crisis management further depends on strong leadership. Leaders must be visionary, disciplined, and adaptable, capable of making timely decisions and communicating clearly.
They must engage stakeholders effectively, deliver results efficiently, and uphold integrity and accountability. Attributes such as critical thinking, emotional intelligence, negotiation skills, and creativity are essential in navigating uncertainty and maintaining trust.
Despite ongoing risks, life and business must continue. The tourism, travel, and hospitality sectors remain vital contributors to economic development, social cohesion, and international reputation. Their sustainability depends on resilience, preparedness, and effective crisis management.
Ultimately, the aspiration is for peace, stability, and the continued dignity of destinations. It is hoped that ongoing conflicts will find resolution, allowing the global tourism industry to recover and thrive once again.-