@Halal May/June 2021 | Page 2

@ Halal | May-June . 2021


| @ Halal says ... |
MDEC and CIMB Islamic sign MoU It will provide RM25m to scale AgTech pilot
Forward momentum amidst challenges Malaysia records increase of RM0.2 billion in domestic direct investment in 2020
Erdoğan pushes for Islamic ‘ megabank ’ Idea based on online platform can meet liquidity needs within D-8 group
IDB pledges RM825.4m for education campaign Aims to strengthen education systems in lower-income countries

Kudos to ITC

THE Global Islamic Economy Indicator Report 2020 indicated Muslim travel spendings increased by 2.7 per cent in 2019 from US $ 189 billion to US $ 194 billion .

Saudi Arabia , the United Arab Emirates and Qatar ranked as the top three countries by spending .
However , due to the devastating impact of the Covid- 19 pandemic , the figure fell by about 70 per cent to US $ 58 billion in 2020 .
The United Nations World Tourism Organisation ( UNWTO ) estimated the industry lost US $ 320 billion during the first five months of 2020 . The United Nations Conference on Trade and Development ( UNCTAD ) indicated US $ 2.2 trillion in losses for the industry in 2020 .
We are now into the 2nd quarter of 2021 . What does the future hold for Muslim-friendly tourism ?
Admittedly , no one will be willing to hazard a guess . The uncertainties are just too many and too varied . Malaysia ’ s rapidly rising number of cases afford no comfort . It is a slippery slope .
But planning is still essential . In steps the Islamic Tourism Centre ( ITC ), which has proven itself a proactive unit under Malaysia ’ s Ministry of Tourism .
Recognising the gates of tourism will have to open eventually , ITC sat at the drawing board to plan for the future .
Muslim-friendly tourism adheres to Islamic values . In Muslim-friendly hospitality , all product development and marketing efforts are designed for and directed at Muslims .
Muslim-friendly hospitality services are the new fastdeveloping tourism products in the Muslim-friendly tourist industry .
The Covid-19 pandemic has been a significant challenge worldwide .
But ITC proved equal to the task . It has left no stone unturned to ensure when the time arrived , they would be there to harvest the fruits of their labour – the expected influx of Muslim travellers .
Alliance Islamic Bank targets RM100mil financing Unique value proposition that will help businesses be successful in the halal market
Evolving into a hybrid showcase World ’ s largest and most comprehensive halal showcase primed to host halal exporters and buyers across the halal ecosystem
p10-12 COVER STORY Aiming to build resilience ITC committed to good business practices among industry partners
Muslim-friendly market is the next China market Muslim travel research expert certain Muslim market will blossom into the next ‘ China market ’
Revamp the local tourism campaigns Pushing on campaigns and activities locally may help to slowly rebuild the Muslim travel market