@ Halal | May-June . 2024

Highlights of HKTDC ’ s Food Expo PRO & International Tea Fair

The Hong Kong Trade Development Council ( HKTDC ) will hold the Food Expo PRO and Hong Kong International Tea Fair from Aug 15-17 , 2024 at the Hong Kong Convention and Exhibition Centre .

The event will discuss several aspects of the halal market , including its growth trajectory and identifying business opportunities .

These fairs serve as a comprehensive sourcing platform for importers , wholesalers , retailers , restaurants , department stores , and e-retailers in the food and beverage ( F & B ) industry . They will exhibit an extensive lineup of globally well-known foods , beverages , teas , and related products .

The first two days are open exclusively for trade buyers , while public ticketholders are welcome on Aug 17 . The same venue will hold concurrent public fairs , such as the Food Expo , Beauty & Wellness Expo , and Home Delights Expo , from Aug 15-19 .

Overall , the five fairs are anticipated to gather about 2,000 exhibitors collectively .

This year , the Food Expo PRO is expected to be the biggest trade event in Asia for the F & B industry . Exhibitors will come from

mainland China , Japan , Korea , Mexico , Thailand , Indonesia , and the Philippines .

The event will discuss several aspects of the halal market , including its growth trajectory and identifying business opportunities .

Additionally , it intends to address the obstacles businesses might face in entering or expanding within the market .

Other attractions include the ‘ Food Science and Technology ’ zone , which focuses on sustainable diets and cutting-edge food innovations . Discussions will also focus on Hong Kong ’ s position as a global trade hub for expanding the halal food industry .

In addition , attendees can participate in educational seminars and forums , such as the Food Tech Symposium . The sessions will examine the latest technology developments and innovations in food manufacturing , future food , and sustainability in the food sector .

Meanwhile , the Hong Kong International Tea Fair will present various teas , tea-related items , and teaware . Highlights include the first International Tea Event Space Design Competition 2024 to promote tea culture .

Additional attractions include the Hong Kong International Tea Competition and the International and Greater Bay Area KamCha Competition - Final .

Whether exploring the latest trends in halal F & B or learning about the artistry of tea culture through competitions , these fairs offer industry players invaluable insights and networking opportunities .

LADY K Malaysia Sdn Bhd ( Lady K ), initially a trading company , has recently expanded into the halal cosmetics market . This move addresses the increasing demand for halal-compliant Korean cosmetics .

Lady K introduced L Souelle , its new skincare product range , focusing on inclusivity and quality . The grand launch took place on May 18 , 2024 .

L Souelle was created to appeal to consumers seeking skincare products that align with their faith beliefs . It is Malaysia ’ s first Korean halal and vegancertified beauty brand , having received its halal accreditation from the Korean Muslim Federation .

The event brought together beauty enthusiasts and insiders . Educational activities centred on skincare products produced through responsible methods were also held .

In addition , L Souelle is manufactured by Kolmar Korea Co Ltd , a reputable original equipment manufacturer ( OEM ). This collaboration has resulted in the creation of several essential products for L Souelle . These include its Moisturising Mild Sun Cushion and Moisturising Miracle Mist Toner , among others .

Kolmar Korea ensures that L Souelle products satisfy the most stringent demands through its expertise and technological innovation .

As a result , the Moisturising Miracle Mist Toner and Sun Cushion received recognition at the New Product Awards 2023 by Hwahae , Korea ’ s leading beauty app .

This recognition attests to the products ’ innovative formulation and appeal to buyers today . Both products are also certified vegan by the UK ’ s Vegan Society .

Overall , this launch reflects the broader trends towards ethical consumerism and inclusivity in the beauty industry .

SHOPEE , a prominent e-commerce platform , has collaborated with several Malaysian Muslimah small and medium-sized enterprises ( SMEs ) to curate a unique collection exclusively for June 2024 . This collection also honours empowering women across the country and supporting local merchants .

The ‘ 6.6 GayaLitLit # ShopeeHaul ’ promotional campaign featured a diverse inventory tailored to Malaysian women , offering various styling options for different occasions .

This season ’ s collection included three key looks : ‘ Sis Ranggi ’, ‘ Everyday Cantik ’ and ‘ Anggun Bergaya ’. Each item within these collections is priced below RM40 on the platform , making them affordable .

Additionally , from May 31-Jun 6 , 2024 , Shopee ’ s official ShopeeMamak channel hosted daily styling advice sessions . The primary objective was to give free styling advice exclusively for Malaysian women .

“ We ’ re observing very dynamic evolution in Muslimah Fashion trends on Shopee Live where homegrown sellers adapt to their local communities in hyper-localised ways ,” explained Shopee Head of Marketing and Business Intelligence Tan Ming Kit ( Pic ).

The ‘ 6.6 GayaLitLit # ShopeeHaul ’ livestream fashion series generated 423,000 likes , suggesting a positive reception . The interactive format allowed for real-time engagement with viewers .

Moreover , it provides a comprehensive shopping experience by providing detailed styling information , product fit , and 360-degree views of products . It also ensures that an audience nationwide can access all the necessary information online .

Promotions like the ‘ 6.6 GayaLitLit # ShopeeHaul ’ highlight the changing landscape of Muslimah fashion trends . With seasonal promotional campaigns like these , Shopee shows its adaptability to its consumers ’ evolving preferences . –