1 IMMERSIVE TRAVEL
Haniff Travel Services integrates sustainability into its business practices by promoting cultural heritage . The travel agency is currently emphasising initiatives that allow tourists to engage with their destinations in a deeper and more meaningful way .
According to Lop , immersive travel provides a fresh take on exploring unfamiliar locales . It seeks experiences and interactions with the local culture rather than just sightseeing . In doing so , the agency stresses trends like deep cultural immersion and local dining experience in its travel packages .
“ We aim to provide experiences unique to Malaysia , which the tourists cannot find in their o�n countries�� e�plained Lop��
One unique experience the agency has provided is teaching tourists how to wear traditional garments ( sarongs ) like��atik�and�pelikat� Engaging in such activities allows tourists to dress like the locals as they tour the villages .
Lop also mentioned including mosque visits as part of its cultural immersion agenda . These visits allow tourists to gain insights into the community ’ s religion and culture . According to Lop , tourists often inquire about the mosque ’ s practices and significance� This leads to meaningful conversations and a deeper understanding of the local Muslim historical background .
2 MARKETABLE CREATIVITY
Lop believes creativity is vital
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Learning to make traditional confections . |
in developing tourism packages that highlight traditional practices . Such an approach also appeals to the younger generation .
For one , by exposing them to the preparation of traditional confections or other hands-on activities , Lop hopes to inspire young people to showcase their creativity . The goal is to transform traditional practices into engaging experiences that appeal to tourists and are marketable for tra�el agencies��
For example , Haniff Travel Services crafts travel packages that immerse tourists in the locals ’ traditional culinary practices , ensuring the preservation and transmission of Malaysia ’ s rich culinary heritage . Tourists can enjoy immersive culinary experiences ,
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including traditional Malay cakes like tepung pelita and other local foods .
“ Meals are prepared using authentic ingredients and traditional methods�� stated Lop .
Lop believes experiencing traditional foods and learning how they are prepared adds depth and cultural significance to the travel experience . At the same time , including halal food in these experiences fosters cultural exchange between tourists and locals . This increases appreciation and respect for diverse culinary practices and can cultivate a more inclusive and culturally aware society .
3 PARTNERSHIP WITH LOCALS
“ Tourism is inherently linked to the community , and this goes both ways . Travel agencies ought to recognise this and focus on creating communitybased tourism . By partnering with local communities , travel agencies can organise village-based activities where tourists can learn and participate in traditional practices�� shared Lop�
“ We need to foster good relationships with local communities . It is necessary to demonstrate ho� tourism initiati�es �enefit �isitors and the locals��
Stressing community engagement , he mentioned hosting meals in villagers ’ homes so tourists can experience genuine hospitality while ensuring the active involvement of local communities . Actively involving local communities in tourism activities generates economic opportunities and this will empower them to preserve their cultural legacy . – RnR
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