COVER |
11 |
||
|
“ We aim to attract high-value tourists who stay longer and spend more. The campaign also focuses on promoting cultural events, enhancing air connectivity, and encouraging sustainable tourism to support long-term economic and community growth.
“ While the campaign is expected to have a positive impact on the country’ s economic growth, particularly in the tourism sector, the actual impact may not be fully measurable until complete data for the first and second quarters of 2025 are obtained.
|
“ We have started strong this year in promoting VM2026 with Malaysia’ s ASEAN Chairmanship. Throughout 2025, Malaysia will host approximately 323 ASEAN meetings at various levels. The spillover benefits will be felt by the people, particularly in the hospitality, tourism, and local industries.”
Shaharuddin explained that the campaign was significant due to its long-term vision. He said that VM2026 was not merely focused on promoting tourism for a single year, but aimed to position Malaysia as a global platform
|
Scan Me
“ We aim to attract highvalue tourists who stay longer and spend more.”
|
to showcase the richness and beauty of its diverse heritage. He added that this ambition was reflected in the theme, " Malaysia – A Culturally Rich and Sustainable Destination," which highlighted MOTAC ' s commitment to both cultural celebration and sustainable tourism development.
“ Beyond 2026, we aim to build on the momentum by nurturing quality tourism experiences, expanding niche segments, and improving infrastructure and human capital to meet evolving traveller expectations.” – RnR
|
|
Eco and Sustainable Tourism
Strong focus on nature-based travel that supports conservation and local communities. Key sites include Taman Negara, Royal Belum, Mulu, Kinabalu Geopark, and Langkawi Geopark.
|
Adventure Tourism
Activities like diving in Sipadan, climbing Mount Kinabalu, and rafting in Gopeng attract young thrill-seekers. These are often paired with local food and culture.
|
Sports Tourism
Major events such as Ironman Malaysia, Penang Bridge Marathon, and Borneo Trail Classic draw international visitors. Travel packages include races, accommodation, and tours.
|
Cultural and Heritage Tourism
Enhanced through digital tools. MOTAC ' s Jejak Warisan promotes interactive heritage trails in Melaka and George Town.
|
Culinary Tourism
Dishes like rendang, laksa, and nasi lemak are promoted globally through events in countries like Bangladesh, the UAE, and Saudi Arabia.
|
Wellness Tourism
Growing interest in wellness retreats in Langkawi, Cameron Highlands, and Terengganu, offering traditional healing, spa, and herbal therapies.
|