THE United Arab Emirates( UAE) is emerging as a highly promising market for halal cosmetics, as evolving consumer preferences reshape the beauty industry. Previously regarded as a niche category, halal cosmetics now attract significant attention due to increasing demand for products that integrate quality, transparency, and ethical values.
Industry forecasts project that the UAE ' s halal cosmetics market will grow from US $ 1.72 billion in 2024 to US $ 5.31 billion by 2033, representing an annual growth rate of 13.35 per cent. This rapid expansion warrants increased policy attention and reflects a shift in consumer definitions of trust, safety, and value in personal care product selection.
Contemporary consumers increasingly scrutinise the ingredients in their daily
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products. Consequently, transparency in ingredients, ethical sourcing, and responsible manufacturing have become critical purchasing criteria, particularly among younger demographics.
Halal-certified cosmetics, which adhere to rigorous quality and production standards, are increasingly acknowledged as fulfilling these requirements.
The expansion of digital commerce has further accelerated sector growth. Social media platforms, beauty influencers, and digital marketplaces have increased access to halal beauty products, enabling consumers to discover brands, compare offerings, and understand certification standards before purchase.
This heightened awareness has broadened the appeal of halal cosmetics, attracting a wider range of consumers seeking clean and responsible beauty solutions.
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The UAE ' s status as a regional business and retail hub enhances its attractiveness to local entrepreneurs and international beauty brands.
The ongoing introduction of innovative product lines and investment in premium retail experiences are establishing the country as a centre for halal beauty innovation in the Middle East, underscoring the need for supportive regulatory frameworks.
The industry ' s momentum reflects a broader transformation in the global beauty sector. Halal cosmetics are no longer defined solely by religious compliance; they are now integral to a broader movement toward ethically produced, carefully formulated products trusted by informed consumers.
As demand increases, the UAE is positioned to lead the next phase of the global halal beauty industry.
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A new chapter for Shake Shack Malaysia SHAKE Shack Malaysia has reached a defining milestone, with all four outlets now officially certified halal by the Department of Islamic Development Malaysia( JAKIM).
This achievement demonstrates the brand ' s commitment to meeting Malaysia ' s halal standards while preserving the premium quality and dining experience that have shaped its global reputation.
To mark the occasion, Shake Shack introduced a limited-time Steakhouse Menu featuring bold flavours inspired by the classic American steakhouse.
Leading the collection is the Steakhouse Burger, made with 100 per cent Angus beef and layered with horseradish-peppercorn
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New Milestone: Shake Shack Malaysia marks a new chapter with JAKIM halal certification. |
mayonnaise, crisp onions, and fresh vegetables. Complementing the burger are the Steakhouse Fries, topped with savoury beef and creamy cheese sauce, delivering a comforting side substantial enough to stand on its own.
Rounding out the experience is the indulgent Tiramisu Shake, combining mascarpone cream cheese, vanilla frozen custard and coffee notes into a dessert that blends richness with a smooth finish.
Beyond the menu, Shake Shack
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partnered with Malaysian creative brand bATIKTEKTURA to launch an exclusive merchandise collection available only in Malaysia. Inspired by traditional batik motifs, Moorish architectural elements and the national flower, the hibiscus, the collaboration blends local artistic heritage with the brand ' s contemporary identity.
It reflects an effort to celebrate Malaysian culture and strengthen the connection between an international restaurant brand and its local community.
Since entering the Malaysian market, Shake Shack has aligned its sourcing, kitchen operations and supplier network with JAKIM ' s halal requirements. The successful certification shows how global brands can adapt to local expectations without jeopardising product quality or customer experience.
As demand for halal-certified dining grows, this milestone positions the brand to welcome a wider audience while reinforcing Malaysia ' s standing as a destination where international food concepts and halal assurance go hand in hand.-
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