May-June. 2026 | @ Halal

LIFESTYLE

JUDYDOLL ' S FIRST PHYSICAL STORE: Designed to offer a vibrant and halal-friendly beauty shopping experience.

• Halal beauty products, emphasising ethical ingredients and transparency, are gaining global appeal beyond Muslim consumers, with brands like

JudyDoll expanding internationally.

• Southwest Asia leads the halal beauty market, where younger consumers prioritize sustainability and ethics, making halal certification a key

competitive advantage.

• Growing global demand means halal certification will increasingly influence beauty industry trends, benefiting both consumers and brands.

Halal-certified cosmetics are gaining momentum and are no longer limited to Muslim consumers. As beauty brands seek to expand internationally, halal certification has become important for building consumer trust and accessing new markets.

Recent developments in the cosmetic industry highlight this shift. Chinese beauty brand JudyDoll, known for its affordable and trend-driven makeup products, recently expanded its international presence by opening its first physical store in Hong Kong.

The brand ' s growth reflects a broader movement among cosmetic companies that are looking beyond domestic markets and exploring opportunities in regions with diverse consumer needs, including Muslim-majority countries.

Halal cosmetics refer to beauty and personal care products that comply with Islamic principles. This includes ensuring that ingredients are free from prohibited substances and that manufacturing processes meet specific cleanliness and ethical standards.

While halal certification is particularly important for Muslim consumers, many non-Muslim consumers are also drawn to products that emphasise transparency, safety and quality assurance.

The growing popularity of halal beauty products is closely linked to the rise of conscious consumerism. Today ' s consumers are paying greater attention to what goes into the products they use, whether it is skincare, makeup or personal care items.

OFFICIAL LAUNCH: InvestHK ' s Angelica Leung( left) joined JudyDoll Hong Kong ' s Clair Chau( centre) at the opening of the brand ' s new store in Hong Kong.

They are increasingly interested in ingredients sourcing, production methods and ethical business practices. As a result, halal-certified products are often perceived as offering an additional layer of credibility and accountability.

Southwest Asia has emerged as a key driver of the halal beauty industry, with countries such as Malaysia and Indonesia playing a major role due to their large Muslim populations and well-established halal ecosystems.

In Malaysia, the halal logo issued by the Department of Islamic Development Malaysia( JAKIM) is widely trusted by consumers, encouraging both local and international brands to pursue halal certification as part of their market expansion strategies.

Younger consumers, especially Gen Z and millennials, are reshaping the beauty industry through strong social media influence and growing exposure to reviews, tutorials, and content creators.

However, they are also more selective, favouring products that reflect their values such as sustainability, inclusivity, and ethical production. In this context, halal-certified cosmetics naturally meet these expectations.

For beauty brands, halal certification provides a clear competitive advantage by expanding access to Muslim consumers while also appealing to a wider audience that values quality and transparency.

In a highly competitive market, certification helps differentiate products and strengthen brand reputation.

The future of halal beauty remains positive, with continued growth expected as awareness of halal standards increases and more brands recognise its commercial potential.

Ongoing innovation in skincare, makeup, and personal care will further expand the availability of halal-certified products worldwide.

Overall, halal beauty reflects a broader shift towards responsible consumption. The key takeaway is that what was once a niche category has now become a global trend influencing how beauty products are developed and marketed.

As the industry grows across borders, halal certification is expected to play a key role in shaping its future, benefiting both consumers and businesses.-