@ Halal | November-December . 2024

MIHAS @ Dubai 2024 is set to be a defining event for Malaysia ’ s growing halal industry as it takes centre stage in one of the world ’ s most strategic markets or halal products

BY REVON MEDIA TEAM

At the helm of Malaysia ’ s efforts to promote its halal industry internationally is Deputy Prime Minister of Malaysia Dato ’ Seri Dr Ahmad Zahid Hamidi , chairman of Halal Industry Development Council ( MPIH ).

As a key figure in shaping the country ’ s halal policies and export strategies , Zahid plays a critical role in expanding Malaysia ’ s footprint in the Middle East , a region known for its significant demand for halal-certified goods .

In an exclusive interview with @ Halal , Zahid shared his thoughts on the opportunities MIHAS @ Dubai presents for Malaysian businesses , as well as the broader vision for the future of the halal industry .

In what ways does MIHAS @ Dubai align with Malaysia ’ s strategic vision for the expansion of its halal industry ? The Malaysia International Halal Showcase ( MIHAS ) has embarked on a transformative journey by internationalising its reach , a move that aligns seamlessly with the nation ’ s strategies .

MIHAS plays a crucial role in advancing Malaysia ’ s halal industry , and its efforts are closely aligned with the objectives of the Halal Industry Master Plan ( HIMP ) 2030 .

This plan aims to boost the halal sector ’ s contribution to our economy significantly . Through MIHAS , we ’ re able to create new business opportunities and elevate the global recognition of Malaysian halal products .

By expanding internationally , MIHAS helps strengthen Malaysia ’ s position as a critical player in the global halal market , supporting the country ’ s broader economic goals and enhancing the competitiveness of Malaysian halal products worldwide .

What impact will MIHAS ’ s global reach have on Malaysia ’ s halal industry ? One of the key objectives behind globalising MIHAS is to tap into the growing global demand for halal products . As Malaysia continues to position itself on the world stage , MIHAS serves as an essential platform to expand the visibility of Malaysian halal goods beyond local borders .

This global reach is intended to diversify the export destinations for Malaysia ’ s halal products and services , opening up new opportunities for growth .

Another vital aspect of MIHAS ’ s internationalisation is its role in offering micro , small , and medium enterprises ( MSMEs ) in Malaysia a solid platform to showcase their capabilities on the global stage . Through participation in international trade shows and exhibitions , these businesses gain crucial exposure , boosting their visibility , competitiveness , and growth prospects .

The broader strategic objective here is to promote our MSMEs globally .