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November-December . 2024 | @ Halal
Cover Story
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What percentage of Malaysia ’ s halal exports go to the Middle East , and how does the Council see this event increasing it ? Preparations for MIHAS @ Dubai are progressing smoothly , with more than 200 Malaysian companies and nearly 20 government agencies confirmed to participate .
This strong presence offers a unique opportunity for Malaysian organisations to engage with a global audience , unlocking new business opportunities and boosting the country ’ s export profile .
A number of crucial Malaysian ministries and agencies , including KUSKOP , KKDW , KPKM , JAKIM , MARA , and SME Corp , are involved in the event , underscoring the government ’ s commitment to promoting Malaysia ’ s economic interests on the world stage .
The event will also feature an International Sourcing Programme ( INSP ) aimed at connecting Malaysian exhibitors with international buyers .
Efforts are currently underway to attract a diverse range of buyers , including premium ones , to ensure high-quality networking opportunities .
MATRADE also facilitates the participation of 120 buyers , including 16 premium buyers , to foster immediate business engagements and long-term trade partnerships .
By connecting Malaysian exhibitors with decision-makers and industry leaders , the event is set to increase the potential for securing valuable export contracts and partnerships , strengthening Malaysia ’ s economic position in the region .
One of the key objectives behind globalising MIHAS is to tap into the growing global demand for halal products . As Malaysia continues to position itself on the world stage , MIHAS serves as an essential platform to expand the visibility of Malaysian halal goods beyond local borders . This global reach is intended to diversify the export destinations for Malaysia ’ s halal products and services , opening up new opportunities for growth .”
– Dato ’ Seri Dr Ahmad Zahid
Hamidi
How can Original Equipment Manufacturing ( OEM ) strategies benefit stakeholders in the halal industry in terms of quality and cost-effectiveness ? OEM strategies bring considerable benefits to stakeholders in the halal industry , especially in terms of maintaining high quality while managing costs effectively .
By forming partnerships with OEMs , halalcertified companies in Malaysia can tap into advanced production capabilities without having to make significant investments in manufacturing facilities .
This collaboration ensures that products meet both local and international halal certification standards , thanks to the OEMs ’ specialised expertise and technology . As a result , businesses can direct their focus to innovation , marketing , and distribution , streamlining their operations .
Additionally , Malaysian companies have the opportunity to offer OEM services to international halal businesses looking to manufacture in Malaysia for global export .
Malaysia ’ s respected halal certification offers foreign companies confidence that their products will adhere to global halal standards .
This arrangement helps to minimise the costs associated with setting up manufacturing plants abroad and allows Malaysian businesses to reach a broader international market .
The flexibility of the OEM model also makes it possible to adjust production volumes based on demand without significant upfront capital expenditures .
What impact will this have on Malaysia ’ s appeal at MIHAS @ Dubai ? Malaysia ’ s participation in MIHAS @ Dubai presents an excellent opportunity to utilise OEM strategies to boost its market presence . By showcasing both locally made and OEM-produced halal products , Malaysia underscores its capacity to deliver high-quality and cost-effective solutions to the Middle Eastern and global markets . This presence reinforces Malaysia ’ s standing as a vital hub for premium halal products while also showcasing its strategic advantage in halal production .
By highlighting a blend of quality , affordability , and strategic location , Malaysian companies