The programme was launched on Sep 17, 2025, at the Malaysia International Trade and Exhibition Centre( MITEC). More than just a fashion show, the MIHAS Modest Fashion Show & Forum has emerged as a full-fledged hub for the modest fashion industry.

This year’ s programme was curated by the International Fashion Chamber Malaysia( MyFashionChamber). In doing so, the organisation made history as MIHAS’ first Official Strategic Partner for Modest Fashion.

Established in Malaysia, MyFashion- Chamber serves as a unifying body that nurtures talent and provides opportunities for growth within the fashion industry.

“ This is a milestone moment. While modest fashion has been part of MIHAS for the past two years, 2025 marks the first year that MyFashionChamber is curating this showcase, said MyFashionChamber Chief Executive Officer( CEO) and Co- Founder Jay Ishak.

“ From this year onwards, the title‘ MIHAS Modest Fashion Show’ will be carried with pride under our Chamber, ensuring that it grows not just as a runway, but as a platform for global trade conversations, industry forums, and business matchmaking.”

The programme is also supported by strategic partners, including Allianz, SLAÉ, and the Malaysian Fashion Business Development Association( PEFEM).

CONCEPT TO COLLECTION: A collective portrait of Bill Keith’ s

Sahara-themed collection.

DESIGNER AND MUSE: Sharifah

Salwa Shafie of Casalwa with a model in‘ Whispers of

Modesty.’

EVENT HIGHLIGHTS

In his opening speech, Jay quoted the New York Times Fashion Photographer Bill Cunningham:“ Fashion is the armour to survive the reality of everyday life.”

The reference to Cunningham elevated the message that modest fashion is not only about style, but also about identity,

culture, and opportunity.

On the definition of modest fashion, Jay asserted:“ It’ s fashion that never shouts, but always turns heads. That’ s the essence of modest fashion: quiet confidence, elegant strength, and undeniable impact.”

No longer limited to the runway, modest fashion at MIHAS this year was showcased through a series of engaging sessions:

Forum: The‘ Fashion Business Beyond Borders’ forum explored the connection between heritage, entrepreneurship, and global trade. It featured speakers from Kraftangan Malaysia, PPEM, and the Malaysia- Pakistan Business Council. Fireside Chat: A discussion on Fashion Risk & Operational Coverage( FROC) with Allianz for fashion small and medium-sized enterprises( SMEs). Special Presentation: Insights on Image & Personal Branding by Datin Norma Norell, a renowned image and style consultant in Malaysia. MIHAS Modest Fashion Show: A