July-August . 2024

ITM 2024 brings new opportunities for Muslim-friendly businesses

The Regent of Perlis Tuanku Syed Faizuddin Putra Ibni Tuanku Syed Sirajuddin Jamalullail together with Director General of Islamic Tourism Center Nizran Noordin .

Running from 16 August to 30 September , ITM 2024 seeks to position Malaysia as a prominent Muslim-friendly destination with a 45-day lineup of compelling programmes and activities nationwide .

Since its inception as Islamic Tourism Week in 2022 , the event has evolved into a month-long celebration due to overwhelming support from both the public and service providers .

The country ’ s continued top ranking in the Mastercard-Crescentrating Global Muslim Travel Index ( GMTI ) for the ninth consecutive year accentuates the significance of ITM 2024 in celebrating Malaysia ’ s harmonious society and the dedication of MFTH business operators .

ITM 2024 will feature a diverse array of captivating deals , promotions , and packages on Muslim-friendly products , including accommodation , travel packages , spa and wellness , food and beverages , events and exhibitions , seminars and training , shopping and retail , and healthcare tourism . A special feature of ITM 2024 will be the mosque tourism initiatives , such as the Mosque Open Day , in collaboration with renowned mosques across Malaysia to provide enriching cultural experiences .

SHOWCASING MUSLIM-FRIENDLY INNOVATIONS

ITM is not just a celebration of culture ; it serves as a platform for industry players in the tourism and halal sectors to showcase their Muslim-friendly innovations and offerings .

According to ITC Director-General Nizran Noordin : “ Malaysia is well-positioned to showcase an event such as ITM , thanks to our viable MFTH ecosystem and reputable recognition programmes such as Muslim-Friendly Tourism and Hospitality Assurance and Recognition ( MFAR ) and Muslim-Friendly Tourist Guide ( MFTG ). ITM benefits both consumers and suppliers , opening up business opportunities for

EXCITING ENGAGEMENT OPPORTUNITIES

THE popular ITM TikTok Challenge , which garnered over one million views last year , is set to return . This challenge invites participants to showcase their experiences during ITM through social media .

Explore any participating premise during ITM 2024 to experience the diverse range of Muslim-friendly products and services offered . Capture your visit by recording a 30-60 seconds video that highlights the unique offerings and attractions . To participate , follow ITC ’ s social media accounts , post your video on TikTok with the hashtag # ITMTikTokChallenge2024 , and tag ITC ’ s TikTok account (@ itc _ my ) to ensure your entry is recognised .

Malaysians and enhancing tourism experiences with attractions that celebrate our culture and traditions .”

The Regent of Perlis , Tuanku Syed Faizuddin Putra Ibni Tuanku Syed Sirajuddin Jamalullail , officiated the ITM 2024 soft launch and presented the MFAR plaques to certificate holders . The ceremony , held at Hotel Seri Malaysia Kangar in Perlis , was also attended by Perlis Menteri Besar , Yang Amat Berhormat Tuan Mohd Shukri Ramli .

The launch was a preview for the upcoming ITM activities , building anticipation among stakeholders and tourists . It set the stage for forthcoming events , including the 4th World Islamic Tourism Conference ( WITC ) on 12 and 13 September , held at Sunway Resort Hotel . With Visit Malaysia 2026 ( VM 2026 ) on the horizon , this is a good opportunity to showcase Malaysia ’ s hospitality .

Furthermore , ITM 2024 aligns perfectly with the government ’ s vision to establish Malaysia as the Umrah Transit Hub of Asia by offering products and services supporting the needs of pilgrims and Muslim tourists . Last year , 125 organisations joined ITM as strategic partners , resulting in numerous promotions and deals .

This year , ITM 2024 is looking to generate revenue and contribute to economic recovery

JOIN THE ITM 2024 JOURNEY

STAY updated on ITM 2024 by following ITM ’ s social media accounts ( Instagram : itm _ itc , Facebook : Islamic Tourism Month ).

For more information on the promotions available throughout ITM 2024 , please visit http :// www . itm . itc . gov . my .

through Islamic tourism-related activities . ITC , along with approximately 250 strategic partners , plans to build on past successes by offering various events , activities , and tourism products . Local and international organisations operating in Malaysia are welcome to participate in ITM as partners , given the economic opportunities and potential for business growth . – RnR