November-December. 2025
04 ITM 2025
Beyond festivities
ITM 2025 features over 170 strategic partners to showcase Muslim-friendly hospitality and attractions
THE Islamic Tourism Month( ITM) 2025 wrapped up on a positive note, celebrating Malaysia’ s rich culture, heritage, and warm hospitality. Organised by the Islamic Tourism Centre( ITC), the month-long online event went beyond festivities; it was a showcase of Malaysia’ s diversity and the inclusive spirit that brings people together through tourism.
Throughout ITM 2025, Malaysia
welcomed visitors to discover its unique Muslim-friendly travel experiences. ITC highlighted the country ' s wide range of Islamic Tourism and Muslim-Friendly Tourism and Hospitality( MFTH) offerings, inviting both local and international travellers to explore them. For industry players, it was also an excellent opportunity to present their products and services to the growing Muslim travel market.- RnR
OBJECTIVES
• To introduce and reintroduce Malaysia as a Muslim-friendly destination with its Muslim-friendly products and services for the public to explore.
• To provide a platform for industry players in the tourism industry and the halal ecosystem to showcase their Muslim-friendly innovations and offerings.
• To generate income towards economic recovery through numerous Islamic tourism-related activities.
170 Strategic Partners
From 18 August to 30 September 2025
43 Days of various Islamic tourism programmes and activities
EXCLUSIVE DEALS, PROMOTIONS AND ACTIVITIES ACROSS EIGHT CATEGORIES:
Accommodation, Travel Packages, Spa, Wellness and Healthcare, Shopping and Retail, Food and Beverages, Events and Exhibitions, Mosque Open Day, Tourist Attractions and Theme Parks
ITM TIKTOK CHALLENGE 2025
The Islamic Tourism Month TikTok Challenge is a digital initiative that invites the public to creatively showcase Muslim-friendly tourism experiences across Malaysia through engaging and informative TikTok content.
ITM HISTORY
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2022 – Islamic Tourism Week Launched as the first Islamic Tourism Week from 20 June to 3 July 2022, the event featured 40 strategic partners, laying the groundwork for future editions.
2023 – Islamic Tourism Month Expanded into Islamic Tourism Month( ITM) from 21 August to 30 September 2023, drawing 130 strategic partners and generating RM2.3 million in sales revenue.
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Festival Budaya Malaysia. |
EVENTS |
ITM 2025 HIGHLIGHTS
One of the theme parks participating as a strategic partner for
ITM 2025.
EXHIBITIONS
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2024 – Continued Growth Held from 16 August to 30 September 2024, ITM grew to 150 strategic partners, achieving RM2.5 million in sales revenue, further strengthening Malaysia’ s Muslim-friendly tourism profile.
2025 – Target Reached For ITM 2025, ITC attracted 170 strategic partners and targets RM2.7 million in sales revenue, continuing its upward momentum. Through its TikTok Challenge campaign, ITC managed to reach 1.8 million views.
Festival Budaya Malaysia @ Taman Tasik Titiwangsa, Kuala Lumpur: 12 – 16 September 2025
Festival Permainan Malaysia @ Putrajaya: 25-28 September 2025
Muslim-Friendly Tourist Guide( MFTG) Refresher Course: 27-28 August 2025
Global Halal Summit( GHaS) 2025 @ Shangri-La Hotel, Kuala Lumpur: 16 – 18 September 2025
Malaysia International Halal Showcase( MIHAS) @ Malaysia International Trade and Exhibition Centre( MITEC), Kuala Lumpur: 17-20 September 2025
World Tourism Conference, Melaka: 27- 29 September 2025
Mosque Open Day: Nine key mosques throughout the country opened their doors to the public through tours, community engagement and exciting activities.