Design highlights from IFCO .

BY ZAFIRAH ZAFRUDDIN

Indonesian Fashion Chamber ( IFC ) National Chairman Ali Charisma stated : “ This shift is reflected in the rise of halal businesses , including Shariah-compliant banks . Young people are now more open and proud to use these services , moving away from past trends where modernity was often associated with Western influences .”

Given this response , Ali believes that Indonesia is on its way to becoming a leading global hub for modest fashion , especially with the extensive presence of modest fashion brands and events across the country .

He additionally noted that non-Muslims in Indonesia are gravitating towards modest brands . This reflects an acceptance of modest fashion beyond religious boundaries .

“ I am hopeful that within the next five years , international buyers will come to Indonesia to seek out products from our modest fashion brands . Currently , the global market isn ’ t fully convinced , as buyers tend to focus on manufacturing hubs like Vietnam , India , and China .

“ However , Indonesia offers a unique flavour with our handmade textiles , such as batik and intricate embroidery , which sets us apart from the mass-produced items of other countries ,” said Ali .

CHALLENGES WITH INNOVATION & SUSTAINABILITY

While the modest fashion industry in Indonesia is booming , Ali acknowledges that there are still areas for improvement . In fact , the country ’ s textile production , especially at the mass production level , faces challenges in both innovation and sustainability .

“ In terms of mass production , we use polyester , which isn ’ t the most sustainable option , but we ’ re one of the largest producers of it . We ’ re also working on improving sustainability in this area . Additionally , we produce viscose in Indonesia , which is suitable for large-scale manufacturing ,” Ali commented .

He also stressed that innovation in textile

Ali at the IN2MF Exhibition in Istanbul .

Ali Charisma

design is critical in enhancing comfort while maintaining affordability . The local market demands textiles that are both functional and comfortable , with affordable pricing . However , balancing between high-quality , innovative fabrics and affordable pricing proves challenging .

Fortunately , among Indonesia ’ s unique offerings are exclusive textiles made from banana and pineapple fibres , which are not commonly found elsewhere .

Although currently produced in small quantities and priced for the mid and upperclass markets , they remain quite affordable . Plus , these distinctive materials offer a competitive edge on the international stage .

Ali has also observed how sustainable lifestyles significantly influence fashion trends in Indonesia . Following this trend , the Indonesia International Modest Fashion Festival ( IN2MF ) required all participating designers to incorporate recycled hijabs into their collections .

“ The idea is for them to take hijabs that people no longer wear and upcycle or recycle them into different products , like dresses or bags . This small movement is about raising awareness of the importance of protecting the environment .

“ It has become a trend in Indonesia now ; people , especially young women , are not ashamed to wear the same dress repeatedly to show they are responsible and not overconsuming or over-buying products .”

MAINTAINING CULTURAL AUTHENTICITY

Ali underscores the importance of staying true to Indonesian identity , even in international settings .

“ When showcasing modest fashion in Paris , Indonesian brands continue to showcase their hijabs . We don ’ t wear hijabs in Indonesia , only to have them removed in Paris .

“ We keep wearing them in Paris because we want people to understand us as Indonesians , not because we want them to dress like us ,” he added .

While discussing cultural authenticity and trends , Ali highlighted IFC ’ s recent trend forecast for 2025 and 2026 , which was unveiled at the Muslim Fashion Festival ( MUFFEST ).

The forecast aims to cultivate a unique Indonesian fashion identity by integrating traditional elements such as sarongs into everyday clothing . It ensures that conventional garments remain relevant and practical for professional and casual settings .

Ultimately , Indonesia is setting new standards for both quality and innovation in the modest fashion sector as it continues to advance within the industry . –