Among them were IFF Founder and Chairman Raja Rezza Shah Raja Aman Shah , Jaya Wati , and Torang Sitorus . This group of designers brought cultural richness and diversity to the Islamic fashion community at the event .

IFF took place on Aug 5-6 and was broadcast on Aug 11 at Istimewa Anggun on TVS . Unlike conventional fashion shows , IFF was hosted at Pahang ’ s heritage buildings , the Sultan Abu Bakar Museum , also called the Pahang State Museum , in Pekan and the Sultan Haji Ahmad Shah Museum , better known as the Museum of Contemporary Art ( MOCA ) in Kuantan .

The Pahang State Museum Director and co-host of the event , Datuk Ahmad Farid Abd Jalal , credited Tengku Ampuan Pahang Tunku Azizah Maimunah Iskandariah for making IFF 2024 in Pekan possible .

Farid insisted that the Sultan Abu Bakar Museum , once the Kota Beram Palace , was an ideal backdrop for the event . Likewise , Tunku Azizah saw hosting the IFF in Pekan as an opportunity to promote the town on a global scale .

She further showed her support by inaugurating the event . Notable attendees included Raja Puan Muda of Perlis , Tuanku Dr Hajjah Lailatul Shahreen Akashah Khalil , and Tengku Mahkota Pahang Tengku Hassanal Ibrahim Shah .

VALUING MODESTY

“ Dressing modestly should start with proper coverage ,” said Raja Rezza .

His message captures modest dressing in the context of Islamic teachings , aligning with the values promoted at IFF 2024 .

Raja Rezza was determined to show that Islamic fashion goes beyond mere adherence to Islamic guidelines but rather enhances one ’ s self-respect and beauty .

“ Think of our bodies as gifts . How we present them adds to their value ,” he added .

Showcasing the various clothing and hijab styles worn by Muslim women across the world , IFF 2024 underscores its role in addressing misconceptions about Muslim women ’ s attire . In addition to this , IFF is also pivotal to the international promotion of modest fashion .

In fact , the event served as a launchpad for the Indonesian Global Halal Fashion ( IGHF ) roadshow . It elevated the global stature of Indonesian modest fashion .

HALAL TEXTILE

Indonesia is currently prioritising the development of its halal value chain through modest fashion . This move includes a strategic focus on halal textiles and incorporating halalcertified materials into its fashion industry .

The IGHF roadshow was a result of a collaborative effort between the Halal Product Assurance Body ( BPJPH ) of the Ministry of Religious Affairs of the Republic of Indonesia , the Ministry of Tourism and Creative

Featured designs at the IFF 2024 .

Raja Reeza Aman Shah

Syed Thajudeen Shaik Abu Talib

Economy , and KainHalal .

This collaborative effort aims to introduce halal modest fashion that not only meets global standards but also incorporates unique Indonesian textile traditions , furnishing a distinctive edge in the global market .

For IGHF , 10 renowned Indonesian fashion designers will be featured . Participating designers are expected to showcase halal woven fabrics using traditional techniques . These traditional methods comprised batik , weaving , ulos , lurik songket ( woven patterns ), and ecoprint .

Notably , IFF 2024 also featured designs by non-Muslim designers , who each brought fresh perspectives to the event while also respecting the principles of modesty . Their participation helped challenge the misconception that modest fashion is exclusive to Muslims .

The closing of IFF in Kuantan was celebrated with the launch of Malaysian artist Syed Thajudeen Shaik Abu Talib ’ s solo art exhibition titled ‘ Weaving Love and Faith ,’ along with his high-art fashion label . His debut collection , ‘ Regal Malay Reverie ’ and ‘ Eternal Moghul Opulence ,’ was first unveiled at MOCA and will be on display until Feb 28 , 2025 . –