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@ HalalSpecial Edition | November-December . 2022

BY FATIHAH MANAF

Since its halal industry portfolio was established in 2020 , the State has conducted various programmes and activities to advance its halal sector . During the recent MIHAS 2022 , the State took the initiative to organise its own Selangor Pavilion .

Managed by Halal International Selangor ( HIS ), Selangor Pavilion at MIHAS 2022 housed various halal products by Selangor ’ s entrepreneurs under its roof . Famous for its halal food and beverages ( F & B ) segment , the State also had players from other sectors , such as pharmaceuticals , cosmetics and logistics , as the exhibitors at the pavilion .

The pavilion was launched by Mohd Zawawi Ahmad Mughni , Chairman of the State Executive Council ( EXCO ) for Islamic Religious Affairs , Consumer Affairs and Halal Industry Committee . According to Zawawi , the introduction of Selangor ’ s halal industry portfolio amid the Covid-19 pandemic aimed to harmonise and connect its halal players to the party in charge of the State ’ s halal certification .

“ The halal industry is promising and has the potential to expand further . We have more than 5,000 halal certificate holders in Selangor . This is a good thing , indicating halal players ’ positive response to the importance of the halal certification for the products and services .”

He said Selangor had all the facilities for halal players to export their products to the overseas market . He also shared that he had returned from a few countries to gauge the demand and potential for the State ’ s halal products to be marketed there .

“ The halal logo by the Department of Islamic Development Malaysia ( JAKIM ) is trusted globally . This gives us the potential and benefit of exploring the global halal market , especially for companies ready to export .

“ We also attracted foreign investors to develop the halal industry in Selangor . So many opportunities and businesses can be developed in sectors such as F & B , personal care , pharmaceuticals , etc .”

Zawawi invited all halal players to join Selangor International Halal Convention ( SELHAC ) 2023 , highlighting its business matching component . The previous SELHAC 2022 recorded an exceptional transaction value of RM37.73 million , surpassing its initial target of RM20 million . Other than business matching activities , the convention featured a forum and exhibition ,

attracting halal players from various States in Malaysia .

EXCHANGE OF MOUS

MIHAS 2022 also witnessed the exchange of memoranda of understanding ( MoUs ) between HIS ( HIS Toyyiba Sdn Bhd ) and its strategic partners , namely Pattani ASEAN Mall , Dewan Perdagangan Islam Malaysia ( DPIM ) Selangor , Halal Street UK , Halal Food Authority ( HFA ) and International Islamic University College Selangor ( KUIS ).

The MoU exchange ceremony indicates the beginning of a collaborative partnership between related parties to mutually and more effectively promote the advancement of the halal industry in various sectors and expand Selangor ’ s halal products to the international market .

Representing HIS at the ceremony was Mat Ghazali Abd Rakim , HIS Chief

Mohd Zawawi ( centre ) launching Selangor Pavilion at MIHAS 2022 , accompanied by Mat Ghazali ( second from left )

Executive Officer . A wholly-owned subsidiary of Menteri Besar Selangor ( Incorporated ), HIS is entrusted by the Selangor government to make Selangor the “ Global Nation State ” in the halal industry .

The Selangor Pavilion at MIHAS 2022 attracted many visitors , including international visitors . The exhibitors at the pavilion were Myclass Technologies Sdn Bhd , Uniti Halal Centre , Nano Food ( M ) Sdn Bhd , Tyyin Enterprise , GT Spice Manufacturers Sdn Bhd , Eamas Hair & Beauty Salon Sdn Bhd , Dr Tuna Sdn Bhd , Citarasa Millennium Sdn Bhd , NIMS Adeliciousz Sdn Bhd , TRP Technologies ( M ) Sdn Bhd , Flavorista ( M ) Sdn Bhd , Fayyaz International Sdn Bhd , Medifusion Solution Sdn Bhd , Invest Selangor Bhd , Paradigm Industry Sdn Bhd , Northport ( Malaysia ) Bhd , PS Food & Beverage Sdn Bhd and Elite Advanced Materials Sdn Bhd . – Special Edition

PROMOTION is crucial in increasing the visibility of any brand or product in the market . The Selangor Government , through Halal International Selangor ( HIS ), promotes its halal entrepreneurs locally by participating in various local halal exhibitions throughout the year . One of the exhibitions was the Penang International Halal Expo and Conference ( PIHEC ) 2022 .

Among the participants of Selangor

Pavilion at PIHEC 2022 were :

• Thomas & Sharon Empire

• Hasz Trading

• Muslim Food Industry ( M ) Sdn Bhd

• Pharmaniaga ( Paradigm Industry Sdn Bhd )

• Tourism Selangor

• Earthnicity Cosmetics ( M ) Sdn Bhd

• Invest Selangor Berhad Based on the feedback from the

Selangor pavilion participants , their exhibition space was visited by more than 1,500 visitors throughout

the exhibition . It is estimated that the returns from their sales are more than the capital and business opportunities received are beyond their expectations .

More than 2,000 visitors from Malaysia and other countries visited the Selangor Pavilion at PIHEC 2022 . Among the visitors to the Selangor Pavilion were Grab Malaysia HQ and Sushi Ya .

Among foreign visitors included the Australian National University , Tomás Guerrero , and Crops For the Future Australia . Meanwhile , from Thailand , the visitors were Thai Dainty Intertrade Co ., Ltd ., SPC Snack Food , Kitchen Thai Original ( PNP Foods Co ., Ltd .), Silpin Asia Co ., Ltd ., Patcharaporn Silpraset , Thaveevong Industry Hatyai Co ., Ltd ., Aesthetic Innovation Co ., Ltd ., and Arkit ’ s Farm T .

The Selangor Pavilion was also visited by visitors from Indonesia , the United Arab Emirates ( UAE ) and the United Kingdom ( UK ). – Special Edition