January-February. 2026 | The HEALTH

EYE HEALTH

• Modern contact lenses offer superior comfort compared to traditional options, making them an appealing choice for users.

• Daily disposables lenses provide hygienic, hasslefree solutions, eliminating the need for complicated maintenance.

• Free trial lenses encourage new users to try contact lenses and experience their benefits first-hand.

ULTIMATE COMFORT: Experience unparalleled comfort and convenience with modern contact lenses, tailored for your lifestyle

Pavillion Bukit Jalil Eyez Optometry Branch Manager and Optometrist Wong Phui Long highlighted that modern lenses have surpassed traditional options in comfort and ease of use, enabling wearers to integrate them seamlessly into their daily lives.

COMFORT AND CONVENIENCE

Wong noted that modern lenses make use easier, particularly in everyday activities and routines.“ Daily lenses are more hygienic,” she explained, a point that has become increasingly relevant for active individuals who travel frequently or lead busy lives.

Gone are the days when wearers had to carry bulky bottles of solution and worry about cleaning their lenses; modern daily disposables offer a convenient option that suits contemporary lifestyles.

Moreover, affordability has been pivotal in increasing accessibility. Wong explained:“ Last time, contact lenses were quite expensive, especially the harder types. However, nowa- days, they’ re quite affordable, making contact lenses a viable option for a broader audience.”

This pricing shift has opened the door for many who desire vision correction without the cumbersome use of traditional eyewear.

EFFECTIVE MARKETING STRATEGIES

Wong also emphasised the importance of tailored marketing strategies that effectively reach potential new contact lens wearers. One particularly successful approach has been the introduction of free trial lenses.

“ These free trial lenses allow those who have never tried before to have a feel of what it’ s like wearing lenses,” she explained. This not only cultivates interest but also dispels longstanding myths that discomfort and dryness are inevitable.

In addition to trials, well-crafted advertising strategies that highlight technological advances in contact lenses have been instrumental in shifting public perception. Wong noted:“ A lot of brands advertise how the technology has improved.”

By highlighting the enhanced comfort, accessibility, and innovative features of

Wong Phui Long

CARING PROFESSIONALS: Eyez Optometry team is dedicated to ensuring the best vision solutions for every customer. From Left: Branch Manager and Optometrist Wong Phui Long and Sales Assistant Arinne Foo modern lenses, brands effectively engage a broader audience.

Factors such as social media marketing have also changed the landscape; influencers frequently share their positive experiences of wearing lenses, suggesting that these products seamlessly enhance their lifestyle.

“ Some influencers share their experience of how lenses are very comfortable to wear throughout the day,” Wong pointed out, showcasing how their endorsement can significantly impact consumer behaviour.

EMBRACING TECHNOLOGICAL ADVANCEMENTS

Looking ahead, Wong envisions continued advances in contact lens technology, particularly the introduction of multifocal lenses. These innovative solutions are designed to meet individuals ' diverse vision needs, making them increasingly relevant as the population ages.

Sustainability is another emerging trend in the industry. Wong highlights the environmental impact of daily contact lenses, which generate significant waste, particularly plastic. She expresses hope for future sustainability efforts, including recycling programmes that would help mitigate waste associated with these popular products.

As the contact lens market continues to evolve, it adapts to the needs of diverse populations, ensuring that eye care is both convenient and accessible for all.- The HEALTH

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