• Feature
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• Feature
@ green | November-December . 2024
BY KHIRTINI K KUMARAN
FGV Holdings Berhad ( FGV ) journey to elevate Malaysia ’ s rice industry by focusing on premiumquality rice production while ensuring sustainability and supporting local agriculture .
Head of FGV Integrated Farming Abdul Razak Aya elaborated on the division ’ s mission , which has become increasingly vital as Malaysia seeks to reduce its reliance on imported speciality rice .
PREMIUM-QUALITY RICE
Abdul Razak highlighted the division ’ s commitment to becoming a leading producer of premium rice varieties , including fragrant rice .
“ Our mission is to be a leading producer of premium rice varieties by implementing innovative farming techniques that prioritise environmental sustainability , local community development , and consumer satisfaction .”
Previously , Malaysia imported fragrant rice from countries like India , Vietnam , and Thailand due to a lack of large-scale local production . To address this , the Ministry of Agriculture and Food Security ( MAFS ) appointed FGV through its subsidiary company , FGV Integrated Farming Holdings Sdn . Bhd . ( FGV IF ), as an anchor company to spearhead a large-scale paddy farming initiative .
This initiative involves consolidating land from smallholder farmers and employing agritechnology and precision farming , all while adhering to Standard Operating Procedures ( SOPs ).
The goal is to showcase Malaysia ’ s agricultural heritage through high-quality rice products , contributing to food security and improving the economic well-being of local farmers .
Beras Wangi Malaysia SAJI Aroma .
CONTROL MEASURES
Quality control is the backbone of FGV IF ’ s rice production process . Abdul Razak explained that
Quality rice commitment
Ensuring excellence from seed selection to consumer satisfaction through sustainable rice production
Abdul Razak Aya
stringent checks are implemented from seed selection to harvest and packaging .
“ We employ soil testing , water management , and eco-friendly pest control techniques to ensure that every grain of rice meets our high standards .”
The division provides farmers with comprehensive planting SOPs and operates a dedicated processing mill that exclusively handles fragrant rice , ensuring no cross-contamination occurs with other paddy varieties .
This modern facility is designed to maintain the rice ’ s freshness and nutritional value from farm to table .
DIVERSE ARRAY
FGV IF offers an impressive range of rice types tailored to meet various consumer preferences . The flagship product , MRQ 76 fragrant rice , is celebrated for its aroma and soft texture , making it a staple in many Malaysian households .
“ This special variety creates its pandan aroma from the planting stages , with no additives involved ,” Abdul Razak noted .
Additionally , the division
provides premium basmati rice , imported white rice , and other speciality varieties that cater to both local and international markets .
Each rice type is cultivated with care to ensure a rich , authentic taste that embodies Malaysia ’ s vibrant agricultural tradition .
THE SAJI BRAND
SAJI is a homegrown food brand by FGV and has become synonymous with quality and trust in the Malaysian market .
“ In Malaysia , SAJI is known as a top consumer brand , especially in household and food products . It stands as a beacon of excellence in the rice market , offering consumers premium products that are carefully cultivated and processed .”
SAJI rice not only serves as a product but also embodies a commitment to local farming , sustainability , and superior taste . SAJI rice varieties , including SAJI Aroma and SAJI Basmathi , bring both flavor and health benefits to the table . SAJI Basmathi , in particular , offers a lower glycemic index , making it a more suitable choice for those looking to manage blood sugar levels . With naturally lower fat content and fewer calories compared to many other rice types , SAJI rice is a healthier option for families and healthconscious consumers alike .
EMPOWERING FARMERS
FGV IF ’ s dedication to local agriculture is evident in its partnerships with local farmers through the SMART SBB programme , an initiative designed to enhance the agricultural economy .
“ We provide these farmers with technical assistance , access to high-quality seeds , and financial support to enhance their produc-